Trending content view count

ABSTRACT

Systems and methods are provided for performing operations including: retrieving, by one or more processors, a first content item; obtaining a first view count for the first content item; determining that the first view count corresponds to trending content; and presenting the first content item to a user in a presentation arrangement of a graphical user interface with a first indication of the first view count, the first indication having a first visual attribute representing trending content.

TECHNICAL FIELD

The present disclosure relates generally to content surfacing using amessaging application.

BACKGROUND

Modern day user devices provide applications that allow users toexchange messages with each other. Such applications have recentlystarted incorporating the ability for users to consume various othercontent items, such as videos and images that are user generated as wellas those content items generated by sponsors or content providers.

BRIEF DESCRIPTION OF THE DRAWINGS

In the drawings, which are not necessarily drawn to scale, like numeralsmay describe similar components in different views. To easily identifythe discussion of any particular element or act, the most significantdigit or digits in a reference number refer to the figure number inwhich that element is first introduced. Some embodiments are illustratedby way of example, and not limitation, in the figures of theaccompanying drawings in which:

FIG. 1 is a block diagram showing an example messaging system forexchanging data (e.g., messages and associated content) over a network,according to example embodiments.

FIGS. 2A and 2B are schematic diagrams illustrating data which may bestored in the database of a messaging server system, according toexample embodiments.

FIG. 3 is a schematic diagram illustrating a structure of a messagegenerated by a messaging client application for communication, accordingto example embodiments.

FIG. 4 is a block diagram showing an example content item presentationarrangement system, according to example embodiments.

FIGS. 5A-E are flowcharts illustrating example operations of the contentitem presentation arrangement system, according to example embodiments.

FIGS. 6, 7A, 7B, and 8 are illustrative inputs and outputs of thecontent item presentation arrangement system, according to exampleembodiments,

FIG. 9 is a block diagram illustrating a representative softwarearchitecture, which may be used in conjunction with various hardwarearchitectures herein described, according to example embodiments.

FIG. 10 is a block diagram illustrating components of a machine able toread instructions from a machine-readable medium (e.g., amachine-readable storage medium) and perform any one or more of themethodologies discussed herein, according to example embodiments.

DETAILED DESCRIPTION

The description that follows includes systems, methods, techniques,instruction sequences, and computing machine program products thatembody illustrative embodiments of the disclosure. In the followingdescription, for the purposes of explanation, numerous specific detailsare set forth in order to provide an understanding of variousembodiments. It will be evident, however, to those skilled in the art,that embodiments may be practiced without these specific details. Ingeneral, well-known instruction instances, protocols, structures, andtechniques are not necessarily shown in detail.

Typically, users exchange messages with each other using messagingapplications. Such applications have recently started allowing users toalso browse other types of content items, such as videos and images.However, the user interfaces currently available in such messagingapplications limit the users' ability to find content to consume quicklyand efficiently. Users end up spending a great deal of time finding theright content to consume through the currently available interfaces.

Specifically, the interfaces currently available in the messagingapplications fail to organize and structure content items, such asvideos and images, in a way that makes it easy for a user to findinteresting content and to figure out what types of content areavailable to access. To find content to consume in the interfaces ofcurrent messaging applications, the user has to manually search forcontent using keywords or navigate through multiple pages ofdisorganized information. Given the complexity and amount of time ittakes to find content to consume, users become frustrated anddiscouraged from accessing content items in the messaging applications,which results in a waste of resources or lack of use.

The disclosed embodiments improve the efficiency of using the electronicdevice by providing a system that intelligently surfaces content byselecting and presenting content items for a user to consume in amessaging application using various criteria and presentationarrangements. Specifically, according to the disclosed embodiments, amessaging application implemented by one or more processors of a userdevice presents a list of navigation options for accessing variouscontent and functions of the messaging application. Such options includea map option, a chat option, a camera option, a community contentoption, and a content browsing option. When the user selects the contentbrowsing option, the messaging application retrieves various contentitems available for the user to consume. The messaging applicationdetermines categories for the content items and selects between variouspresentation arrangements for presenting the content items according totheir categories.

As an example, a first content item may be determined to be associatedwith a “reaction from friends” category. In such cases, the messagingapplication presents a tile representing the first content item in apresentation arrangement that includes a horizontal list of tiles in adedicated “reaction from friends” category. As another example, a secondcontent item may be determined to be associated with a “viewed byfriends” category. In such cases, the messaging application presents atile representing the second content item in a presentation arrangementthat includes a vertical list of tiles in a dedicated “viewed byfriends” category. As another example, a third content item may bedetermined to be associated with “because you reacted” category. In suchcases, the messaging application presents a tile representing the thirdcontent item in a presentation arrangement that includes a single tileat a locked position at the top of the screen. The various presentationarrangements are presented in the same screen and are revealed as theuser scrolls up/down the screen, such as by providing a gesture thatswipes up/down the screen.

The messaging application organizes the content items presented in theirrespective presentation arrangements according to various criteria, suchas whether the content items are trending, popular, have been viewed bya user's friends, age of the user, and so forth. The messagingapplication dynamically changes the positioning of the tiles in therespective presentation arrangements as the criteria changes over time.In some cases, the messaging application adjusts positioning of certainpresentation arrangements that present content corresponding to variouscategories over time and maintains certain other presentationarrangements that present content corresponding to various othercategories in dedicated positions. This allows the messaging applicationto ensure content items that are of greatest interest to the user arepresented before other content items that may be of lesser interest tothe user. The messaging application also provides a view count indicatorfor each or certain tiles that informs the user about how many times therespective content has been viewed. The view count indicator maygraphically depict different values for the views based on whether thecorresponding content is determined to be trending or popular. The viewcount indicator that is displayed is dynamically updated to make theuser feel more engaged with the content.

In some cases, the messaging application automatically presents previewsof content corresponding to content items within the tiles of thecontent items as the user browses through content. Specifically, as theuser scrolls down or up the list of content that is presented, themessaging application automatically starts and stops playback of videoclips that include previews based on the current scroll position of thecontent item corresponding to the video clips. When a user selects agiven content item to play back, the messaging application presents aplayer that includes a transport bar with indications of reactions ofthe user's friends to the content being presented. The reactions arepresented when the user reaches play positions at which the friendsprovided the reactions to the content. The user can, within the player,respond. to the friend's reaction and/or minimize the player to chatwith their friends.

In this way, the disclosed embodiments improve the efficiency of usingthe electronic device by reducing the number of screens and interfaces auser has to navigate through to find content to consume. This is done byorganizing and structuring content items available using the messagingapplication based on various criteria and using specific presentationarrangements. This reduces the device resources (e.g., processor cycles,memory, and power usage) needed to accomplish a task with the device.

While certain examples relate to the disclosed techniques being providedin connection with a messaging application, the disclosed techniques canbe similarly used for surfacing content in any application/platform thatprovides access to consumable media content, being particularly usefulfor applications that provide both messaging and contentaccess/consumption functionalities.

FIG. 1 is a block diagram showing an example messaging system 100 forexchanging data (e.g., messages and associated content) over a network106. The messaging system 100 includes multiple client devices 102, eachof which hosts a number of applications, including a messaging clientapplication 104 and a third-party application 105. Each messaging clientapplication 104 is communicatively coupled to other instances of themessaging client application 104, the third-party application 105, and amessaging server system 108 via a network 106 (e.g., the Internet).

Accordingly, each messaging client application 104 and third-partyapplication 105 is able to communicate and exchange data with anothermessaging client application 104 and third-party application(s) 105 andwith the messaging server system 108 via the network 106. The dataexchanged between messaging client applications 104, third-partyapplications 105, and between a messaging client application 104 and themessaging server system 108 includes functions (e.g., commands to invokefunctions) and payload data (e.g., text, audio, video, or othermultimedia data). Any disclosed communications between the messagingclient application 104 and the third-party application(s) 105 can betransmitted directly from the messaging client application 104 to thethird-party application(s) 105 and/or indirectly (e.g., via one or moreservers) from the messaging client application 104 to the third-partyapplication(s) 105.

The third-party application(s) 105 and the messaging client application104 are applications that include a set of functions that allow theclient device 102 to access a content item presentation arrangementsystem 124. The third-party application 105 is an application that isseparate and distinct from the messaging client application 104. Thethird-party application(s) 105 are downloaded and installed by theclient device 102 separately from the messaging client application 104.In some implementations, the third-party application(s) 105 aredownloaded and installed by the client device 102 before or after themessaging client application 104 is downloaded and installed. Thethird-party application 105 is an application that is provided by anentity or organization that is different from the entity or organizationthat provides the messaging client application 104. The third-partyapplication 105 is an application that can be accessed by a clientdevice 102 using separate login credentials than the messaging clientapplication 104. Namely, the third-party application 105 can maintain afirst user account and the messaging client application 104 can maintaina second user account. In an embodiment, the third-party application 105can be accessed by the client device 102 to perform various activitiesand interactions, such as listening to music, watching videos, trackingexercises, viewing graphical elements (e.g., stickers), communicatingwith other users, and so forth.

As an example, the third-party application 105 can be a socialnetworking application, a dating application, a ride or car sharingapplication, a shopping application, a trading application, a gamingapplication, an imaging application, a music application, a videobrowsing application, an exercise tracking application, a healthmonitoring application, a graphical element or sticker browsingapplication, or any other suitable application.

The messaging server system 108 provides server-side functionality viathe network 106 to a particular messaging client application 104. Whilecertain functions of the messaging system 100 are described herein asbeing performed by either a messaging client application 104 or by themessaging server system 108, it will be appreciated that the location ofcertain functionality either within the messaging client application 104or the messaging server system 108 is a design choice. For example, itmay be technically preferable to initially deploy certain technology andfunctionality within the messaging server system 108, but to latermigrate this technology and functionality to the messaging clientapplication 104 where a client device 102 has a sufficient processingcapacity.

The messaging server system 108 supports various services and operationsthat are provided to the messaging client application 104. Suchoperations include transmitting data to, receiving data from, andprocessing data generated by the messaging client application 104. Thisdata may include message content, client device information, graphicalelements, geolocation information, media annotation and overlays,virtual objects, message content persistence conditions, social networkinformation, and live event information, as examples. Data exchangeswithin the messaging system 100 are invoked and controlled throughfunctions available via user interfaces (UIs) of the messaging clientapplication 104.

Turning now specifically to the messaging server system 108, anapplication programming interface (API) server 110 is coupled to, andprovides a programmatic interface to, an application server 112. Theapplication server 112 is communicatively coupled to a database server118, which facilitates access to a database 120 in which is stored dataassociated with messages processed by the application server 112.

Dealing specifically with the API server 110, this server 110 receivesand transmits message data (e.g., commands and message payloads) betweenthe client device 102 and the application server 112. Specifically, theAPI server 110 provides a set of interfaces (e.g., routines andprotocols) that can be called. or queried by the messaging clientapplication 104 and the third-party application 105 in order to invokefunctionality of the application server 112. The API server 110 exposesvarious functions supported by the application server 112, includingaccount registration; login functionality; the sending of messages, viathe application server 112, from a particular messaging clientapplication 104 to another messaging client application 104 orthird-party application 105; the sending of media files (e.g., graphicalelements, images, or video) from a messaging client application 104 tothe messaging server application 114, and for possible access by anothermessaging client application 104 or third-party application 105; agraphical element list; the setting of a collection of media data (e.g.,story); the retrieval of such collections; the retrieval of a list offriends of a user of a client device 102; the retrieval of messages andcontent; the adding and deleting of friends to a social graph; thelocation of friends within a social graph; access to user conversationdata; access to avatar information stored on messaging server system108; and opening an application event (e.g., relating to the messagingclient application 104).

The application server 112 hosts a number of applications andsubsystems, including a messaging server application 114, an imageprocessing system 116, a social network system 122, and the content itempresentation arrangement system 124. The messaging server application114 implements a number of message processing technologies andfunctions, particularly related. to the aggregation and other processingof content (e.g., textual and multimedia content) included in messagesreceived from multiple instances of the messaging client application104. As will be described in further detail, the text and media contentfrom multiple sources may be aggregated into collections of content(e.g., called stories or galleries). These collections are then madeavailable, by the messaging server application 114, to the messagingclient application 104. Other processor- and memory-intensive processingof data may also be performed server-side by the messaging serverapplication 114, in view of the hardware requirements for suchprocessing.

The application server 112 also includes an image processing system 116that is dedicated to performing various image processing operations,typically with respect to images or videos received within the payloadof a message at the messaging server application 114. A portion of theimage processing system 116 may also be implemented by the content itempresentation arrangement system 124.

The social network system 122 supports various social networkingfunctions and services and makes these functions and services availableto the messaging server application 114. To this end, the social networksystem 122 maintains and accesses an entity graph within the database120. Examples of functions and services supported by the social networksystem 122 include the identification of other users of the messagingsystem 100 with which a particular user has relationships or is“following” and also the identification of other entities and interestsof a particular user. Such other users may be referred to as the user'sfriends. Social network system 122 may access location informationassociated with each of the user's friends to determine where they liveor are currently located geographically. Social network system 122 maymaintain a location profile for each of the user's friends indicatingthe geographical location where the user's friends live.

The content item presentation arrangement system 124 allows a user tobrowse and view content using various presentation arrangements. In someembodiments, the content item presentation arrangement system 124presents a user interface that includes a plurality of contentnavigation options. A first of the plurality of content navigationoptions includes a map option, a second of the plurality of contentnavigation options includes a chat option, a third of the plurality ofcontent navigation options includes a camera option, a fourth of theplurality of content navigation options includes a community contentoption, and a fifth of the plurality of content navigation optionsincludes a content browsing option. The content item presentationarrangement system 124 receives a user selection of the fifth option andin response presents a set of content items in one or more differentpresentation arrangements.

In some embodiments, the content item presentation arrangement system124 determines a category of each content item to be presented in theuser interface and selects the presentation arrangement in which topresent the respective content item based on the category. In anembodiment, each category is associated with a set of rules thatdetermine the type of content items to present in association with thecategory, ranking of content items presented in association with thecategory, when to present the content items in association with thecategory, and/or the number of content items to present in associationwith the category. A user interface may present content items associatedwith multiple categories simultaneously and may divide the screen basedon the categories. Each category may be associated with a differentpresentation arrangement. The category may be a “my shows” category, a“reactions from friends” category, a “trending now” category, a “toppicks” category, a “continue watching” category, a “popular on amessaging application” category, a “new on the messaging application”category, a “friends are watching” category, a “because you reacted”category, a “documentary” category, a “news” category, a “comedy”category, a “watch it again” category, or any other combination ofcategories or other suitable categories.

For example, the content item presentation arrangement system 124 mayretrieve a set of content items to present to the user in a graphicaluser interface. The content item presentation arrangement system 124determines that a first content item in the set of content itemscorresponds to a “reactions from friends” category. In response, thecontent item presentation arrangement system 124 selects a verticalpresentation arrangement in which content tiles representing differentcontent items are presented in a vertical list. The first content itemis presented among the content tiles in the vertical presentationarrangement. The content item presentation arrangement system 124determines a second content item in the set of content items correspondsto a “my shows” category. In response, the content item presentationarrangement system 124 selects a horizontal presentation arrangement inwhich content tiles representing different content items are presentedin a horizontal list. The second content item is presented among thecontent tiles in the horizontal presentation arrangement concurrently orsimultaneously with the first content item.

In some cases, the graphical tile representations may look and feeldifferent between different presentation arrangements. For example, thehorizontal presentation arrangement may include larger image sizecontent tiles (e.g., tiles with larger aspect ratios) than the tilespresented in the vertical presentation arrangement. The hero tilepresentation arrangement in which a single tile is presented in amerchandise manner may include less information than the horizontal andthe vertical arrangements, and the size of the single tile (e.g., theaspect ratio of the single tile) may be larger than the sizes or aspectratios of the content tiles of both the horizontal and verticalarrangements. Content items presented in the vertical list may bescrolled by the user by performing a first gesture, such as swipingup/down on the screen. Content items presented in the horizontal listmay be scrolled by the user by performing a second gesture, such asswiping left/right while having the user's finger positioned over aregion in which the tiles of the content items in the horizontal listare presented. If the user swipes left/right outside of the region inwhich the tiles of the content items in the horizontal list arepresented, no action is performed unless other tiles of anotherpresentation arrangement are presented in a horizontal list.

In some cases, the information included with each tile in the differentpresentation arrangements may differ in the level or amount of detailprovided. For example, the horizontal tile presentation arrangement mayinclude a view count for each content tile while the vertical tilepresentation arrangement may exclude the view count for each contenttile. As another example, the vertical tile presentation arrangement mayinclude a title and brief description of the content associated with thecontent tiles while the horizontal tile presentation arrangement mayinclude the title of the content but exclude the brief description ofthe content. As another example, the vertical tile presentationarrangement may include reaction from friends information associatedwith the content item tiles while the single hero tile presentationarrangement may exclude the reaction from friends information for thecontent item corresponding to the single hero tile.

In some embodiments, the level of detail for the same presentationarrangement may differ based on the category associated with the givenpresentation arrangement. For example, a horizontal presentationarrangement for a “continue watching” category may include, within eachcontent tile or cell, a title or headline, a duration or amount of timeremaining to be watched, an image of a frame of the content, a viewcount, and a transport bar. A horizontal presentation arrangement for a“messaging application originals” category may include, within eachcontent tile or cell, a cover art or graphical representation of thecontent, a total number of episodes or segments for the content, andrepresentations of friends who have reacted to the correspondingcontent. The horizontal presentation arrangement for a “messagingapplication originals” category excludes a content title or headline, animage of a frame of the content, and a view count that is included inthe horizontal presentation arrangement for a “continue watching”category.

The content item presentation arrangement system 124 allows a user tonavigate or scroll up and down (e.g., by performing a gesture, such asswiping up/down on the screen) the list of content items presented. Asthe user scrolls the list, new content items in different categories andpresentation arrangements are revealed. In an embodiment, when a givencontent item in a given presentation arrangement comes into focus (e.g.,enters the center of the screen) while the user navigates or scrolls thelist, a preview clip of content associated with the given content itemis automatically played. The preview clip is played and presented inplace of the cover art presented in the content tile for the givencontent item. As the user continues scrolling, the preview clip of thegiven content item pauses or stops and a preview clip of contentassociated with a different content item begins playing in place of thecover art presented in the tile for the different content item. In thisway, only one preview clip of content is presented to the user at atime. In an embodiment, when the preview clip begins play, the contentitem presentation arrangement system 124 generates haptic feedback(e.g., by vibrating the client device 102 on which the user interface isdisplayed for a short interval, such as vibrating for 1 millisecond)This alerts the user to the fact that the preview clip has begunplaying.

In some embodiments, the content item presentation arrangement system124 selects the preview clip to present in the content tiles from aplurality of preview clips associated with a given content item. Forexample, each content item may be associated with an episode previewclip and a series preview clip. The content item presentationarrangement system 124 selects either the episode or the series previewclip based on a viewing history of the user for whom the preview clip ispresented. Specifically, the content item presentation arrangementsystem 124 determines that a first content item is part of a serialcollection of content items (e.g., the first content item is an episodein a series of episodes). The content item presentation arrangementsystem 124 also retrieves a viewing history for the user to determinethat the user has not viewed any content items in the serial collectionof content items. In response, the content item presentation arrangementsystem 124 selects a preview clip representing the entire serialcollection of content items (e.g., a preview clip promoting the series).Alternatively, the content item presentation arrangement system 124 maydetermine that the user has viewed a given content item in the serialcollection of content items. In response to determining that the userhas viewed the given content item, the content item presentationarrangement system 124 retrieves a preview clip of a next content itemin the serial collection that sequentially follows the given contentitem. Specifically, if the content tile represents a series and thecontent item presentation arrangement system 124 determines that theuser has seen episode number 5 in the series, the content itempresentation arrangement system 124 retrieves the preview clipassociated with episode number 6 in the series. The retrieved previewclip is presented in the content tile for the series.

In some embodiments, the content item presentation arrangement system124 selects whether or not to present certain categories of contentitems in their respective presentation arrangements based on the numberof available content items. For example, the content item presentationarrangement system 124 may determine that a first category (e.g., a“viewed by friends” category) is associated with two content items(e.g., because the user's friends only viewed the two content itemswithin a specified interval, such as within the past 7 days). Thecontent item presentation arrangement system 124 may determine that thepresentation arrangement associated with the first category requiresthree or more content items to be associated with the first category. Asa result, the content item presentation arrangement system 124 mayexclude presenting the first category and content items associated withthe first category in the user interface. In some implementations, thecontent item presentation arrangement system 124 may determine thatrules associated with a given presentation arrangement specify thatthere is no limit or minimum for the number of available content items.As a result, the content item presentation arrangement system 124 mayinvariably present a second category in a corresponding presentationarrangement regardless of the number of content items associated withthe second category.

In some embodiments, the content item presentation arrangement system124 presents a first set of categories in their respective presentationarrangements in dedicated positions on the user interface. The contentitem presentation arrangement system 124 presents a second set ofcategories in their respective presentation arrangements in dynamicallydetermined positions on the user interface based on a user profile. Forexample, a “my shows” category may be presented at the top of the userinterface in a dedicated position and a “news” category may be presentedlast or at the bottom of the screen. A “reaction from friends” categorymay sometimes be presented directly under the first category (e.g., the“my shows” category) and other times may be excluded or be presented inthe middle between multiple other categories. For example, if the userprofile indicates that the user often selects content from the “reactionfrom friends” category, then the content item presentation arrangementsystem 124 presents the content items in the “reaction from friends”category directly under the first category (e.g., the “my shows”category). For example, if the user profile indicates that the userinfrequently selects content from the “reaction from friends” category,then the content item presentation arrangement system 124 excludes thecontent items in the “reaction from friends” category or presents it atthe bottom of the list above the last category.

In some embodiments, the content item presentation arrangement system124 selects content to present in the “reaction from friends” categorybased on reaction data of the user's friends. For example, the contentitem presentation arrangement system 124 may access a list of friends ofthe user stored by the messaging client application 104 and may thenobtain reaction data for each friend in the list of friends, with thereaction data identifying a set of content items to which respectiveones of the friends in the list of friends reacted. The reaction dataidentifies a type of reaction including at least one of a commentreceived from a friend, a play position marked by the friend, or anemoji provided by the friend in association with a given content item orplay position within the given content item. The presentationarrangement corresponding to the “reactions from friends” category isconfigured to exclusively present content items to which respective onesof the friends in the list of friends reacted. In some implementations,the content item presentation arrangement system 124 presents avatars torepresent the friends that reacted to the content items that arepresented in the presentation arrangement, such as within or next to thetiles corresponding to each content item.

The content items presented in the “reaction from friends” category maybe dynamically ordered based on how often the user consumes contentgenerated by one friend over another. For example, the “reaction fromfriends” category includes a first content item to which a first friendreacted and a second content item to which a second friend reacted. Thecontent item presentation arrangement system 124 may access consumptiondata from the messaging client application 104 indicating how often theuser accesses content generated by various friends. The content itempresentation arrangement system 124 may determine that the user consumescontent generated by the second friend more often or for longer durationthan the first friend. In response, the content item presentationarrangement system 124 may position the second content item to which thesecond friend reacted ahead or above the first content item to which thefirst friend reacted. In another embodiment, the content items presentedin the “reaction from friends” category may be similarly dynamicallypositioned based on how often the user communicates with variousfriends, a number of messages exchanged between the user and thefriends, and/or importance of the messages exchanged and whether suchmessages include media content, such as videos or images in addition totext.

In some embodiments, the content item presentation arrangement system124 receives a user selection of a tile associated with a given contentitem presented in the presentation arrangement. For example, a user maytap on the screen at a position corresponding to the tile presentation.In response, the content item presentation arrangement system 124launches a video player for playing content associated with the contentitem corresponding to the selected tile. The video player may launch infull screen or in a partial portion of the screen. The video playerincludes a browse bar identifying the title of the content item beingpresented, a description, and the content source. The browse bar may bepresented at the top of the screen and may also identify other contentsources that are available. The browse bar can be navigated by the userto view a list of content items that will be presented nextautomatically after the current content item finishes being played back.

The video player includes a transport bar at the bottom of the display.The transport bar may show the user how much of the content has beenbuffered as the content is being downloaded. The transport bar alsoshows divisions of different segments of the show. The transport barincludes representations, such as avatars, of the user's friends whoreacted to the content item being played back. The transport bar mayfade away from being displayed after a specified period of time (e.g., 3seconds). The transport bar is revealed automatically when the userpauses playback of the content.

The representations may be visually and graphically positioned along thetransport bar based on the play position corresponding to the reactionreceived from the friend. For example, if a first friend made a commentabout the content item at a given playback position 1:30 (min:sec.), anavatar representing the first friend may be placed adjacent or proximatethe given playback position 1:30 to alert the user about the reactionmade by the first friend and when the reaction was made. The user cantap or select the representation to view the reaction before playbackreaches the given playback position. In some embodiments, the contentitem presentation arrangement system 124 automatically presents thereaction made by the first friend when the playback of the contentreaches the given play position. In an embodiment, the user can responddirectly to the first friend by replying to the reaction with text,image, or video. A message is sent to the first friend with the responsevia a chat interface of the messaging client application 104.

In some embodiments, to react to content being presented, a user canperform a gesture, such as swiping up while the content is being playedback. The user can input the reaction, such as text, image, or video,and the reaction is stored in association with the playback position ofthe content when the user performed the gesture. Playback mayautomatically be paused when the user performs the gesture to provide areaction or the content may continue to be played back while the userinputs the reaction. After the reaction is input by the user and storedin association with the playback position, friends of the user can viewthe reaction when they access the same content item. Also, the contentitem to which the user reacted can be included and become visible in a“reaction from friends” category that is presented to the user'sfriends.

In some embodiments, the content item presentation arrangement system124 selects content to present in the “friends are watching” categorybased on viewership data of the user's friends. For example, the contentitem presentation arrangement system 124 may access a list of friends ofthe user stored by the messaging client application 104 and may thenobtain viewership data for each friend in the list of friends, with theviewership data identifying a set of content items viewed by respectiveones of the friends. The presentation arrangement corresponding to the“friends are watching” category is configured to exclusively presentcontent items that have been viewed by the friends in the list offriends. In some implementations, the content item presentationarrangement system 124 presents avatars to represent the friends thatviewed the content items that are presented in the presentationarrangement, such as within or next to the tiles corresponding to eachcontent item.

In some cases, the viewership data identifies which segments in asequential list of segments of a content item the friends have viewed.For example, a given content item may include a plurality of sequentialsegments (each of a duration that is less than 5 seconds) that areplayed back in sequence automatically when the user selects the givencontent item. The content item presentation arrangement system 124 maytrack which segments of a particular content item each friend has viewedand may only include the content item in the “friends are watching”category if a given friend has viewed more than a threshold number(e.g., more than 3) segments of the content item. For example, a firstcontent item may include five segments and a first friend may view thefirst two segments and may then exit or terminate playback of the firstcontent item. This interaction information is stored in association withthe first friend and the first content item. The content itempresentation arrangement system 124 may receive a user request to accessthe “friends are watching” category (e.g., by the user scrolling throughthe list of categories). The content item presentation arrangementsystem 124 may exclude presenting the first content item in the “friendsare watching” category because the presentation arrangement rules forthis category require that more than three segments have been viewed ofa given content item to include the given content item in the category.In this case, because the first friend only viewed two segments which isless than the three segment threshold, the content item presentationarrangement system 124 does not present a content item tile for thefirst content item in the “friends are watching” category.

As another example, a second content item may include seven segments anda second friend may view the first four segments and may then exit orterminate playback of the second content item. Namely, while a firstsegment of the seven segments is presented to the second friend, andbefore reaching the end of the first segment, the second friend may tapon the screen or perform another action to skip to the next adjacentsegment. In response, the content item presentation arrangement system124 may store an indication that the second friend has viewed the firstsegment of the seven segments. Namely, even though the second userskipped over a remaining portion of the first segment, the first segmentis still marked as being viewed. In other cases, if the first segment isskipped, it is not marked as being viewed. Then, while the secondsegment is presented and after the second segment finishes being playedback, the content item presentation arrangement system 124 presents thethird segment. Also, the content item presentation arrangement system124 stores an indication that the second friend has also viewed thesecond segment. During playback of the third segment, the second friendmay request to skip to the next adjacent segment and, in response, anindication is stored that the second friend has viewed four segments.This interaction information is stored in association with the secondfriend and the second content item. The content item presentationarrangement system 124 may receive a user request to access the “friendsare watching” category (e.g., by the user scrolling through the list ofcategories). The content item presentation arrangement system 124 mayinclude presenting the second content item in the “friends are watching”category because the presentation arrangement rules for this categoryrequires that more than three segments have been viewed of a givencontent item to include the given content item in the category.

In some embodiments, the content item presentation arrangement system124 may condition presenting content items in the “friends are watching”category based on the relationship type between the user and the friend.Namely, even if a given friend has viewed a given content item, thecontent item presentation arrangement system 124 may exclude presentingthe content item in the “friends are watching” category if therelationship between the user and the friend is not of a specified type(e.g., the relationship is uni-directional and is not bi-directional). Abi-directional relationship is one in which the user has sent a friendrequest to the friend and the friend accepted the friend request, and aunidirectional relationship is one in which the user is followingcontent posted by the friend and has not established a bi-directionalrelationship by sending a friend request.

In some embodiments, the content item presentation arrangement system124 may condition presenting content items in the “friends are watching”category based on the quantity or number of friends that have viewed thecontent items. For example, if a given content item has only been viewedby one friend which is less than a threshold less than 3 friends), thecontent item presentation arrangement system 124 may exclude presentingthe given content item in the “friends are watching” category. Forexample, if a given content item has been viewed by five friends, whichis greater than a threshold (e.g., more than 3 friends), the contentitem presentation arrangement system 124 may include presenting thegiven content item in the “friends are watching” category. In someembodiments, after the user views a given content item presented in the“friends are watching” category, the content item presentationarrangement system 124 may remove and prevent presenting the contentitem in the “friends are watching” category when accessed at a latertime.

In some embodiments, the content item presentation arrangement system124 may dynamically re-order content tiles in the “friends are watching”category based on a user profile and/or viewership information of theuser. For example, if the user selects to view a content item presentedin the “friends are watching” category and then terminates playbackbefore playback of the content item completes (e.g., the user partiallyviews the content), the content item presentation arrangement system 124may reduce a rank associated with the content item. Namely, the contentitem, when presented in the “friends are watching” category the nexttime the user views this category, may be positioned lower in the listthan when it was presented before the user selected to view the contentitem.

In some embodiments, the content item presentation arrangement system124 selects content to present in the “because you reacted” categorybased on reaction data of the user. For example, the content itempresentation arrangement system 124 may access a list of content itemsto which the user previously reacted and identify a first content itemin the list. The content item presentation arrangement system 124determines a category of the first content item and selects a secondcontent item in the plurality of content based on the determinedcategory. For example, the first content item may be a comedy the userpreviously reacted to and the content item presentation arrangementsystem 124 selects a second content item that is also a comedy. Thecontent item presentation arrangement system 124 presents the secondcontent item in the “because you reacted” category. The presentationarrangement corresponding to the “because you reacted” category isconfigured to exclusively present content items that correspond to thesame category of content the user previously reacted to.

In some cases, the second content item is one that the user has notpreviously viewed. In some other cases, the second content item is onethe user has previously viewed and is presented with a recommendation toview the second content item again. In some implementations, after theuser selects to view the content corresponding to the second contentitem and after viewing the content corresponding to the second contentitem to completion, the content item presentation arrangement system 124prevents presenting the second content item in the “because you reacted”category when the user again causes this category to be displayed.

In some cases, the content items presented in the “because you reacted”category are ranked and ordered based on a user profile. The contentitem presentation arrangement system 124 may only present content itemsin the “because you reacted” category that have a rank that exceeds aspecified threshold (e.g., the top 3 content items). The content itemspresented in the “because you reacted” category include content itemspreviously viewed by the user, and such items are presented with anindication to view the content items again. Such content items areranked based on a user profile and selectively included such that onlythose content items the user previously viewed that have a rank thatexceeds a threshold are presented with the indication to view again. Theuser profile used to rank the content items may include a weighted listof interactions including an indication of content item engagement,whether the user captured a screenshot of the content item, whether theuser shared the content item, whether the user commented about thecontent item, or whether the user indicated a level of like or dislikefor the content item. Each such interaction may have a different weightassociated that can be dynamically adjusted over time.

In some embodiments, the content item presentation arrangement system124 maintains and presents a view count for each content item beingpresented. In some implementations, the content item presentationarrangement system 124 determines that the view count of a content itemcorresponds to trending content and presents a graphical indication ofthe view count representing the trending content. In someimplementations, the content item presentation arrangement system 124determines that the view count of a content item corresponds to popularcontent and presents a graphical indication of the view countrepresenting the popular content. The indication of trending content isdifferent from the indication of popular content. The content itempresentation arrangement system 124 presents both content items with thedifferent view counts (one for trending content and one for popularcontent) simultaneously.

The content item presentation arrangement system 124 updates the viewcounts in real time as the user browses content in the user interface.For example, while presenting a first content item with a first viewcount corresponding to trending content, the content item presentationarrangement system 124 receives a user request to scroll a display toreveal a second content item. The content item presentation arrangementsystem 124 determines that a second view count associated with thesecond content item corresponds to popular content. In response todetermining that the second view count corresponds to popular content,when the display is scrolled to reveal the second content item, thecontent item presentation arrangement system 124 generates a firstanimation of a second indication to represent the second view countassociated with the second content. The content item presentationarrangement system 124 determines that a third view count associatedwith a third content item that is revealed in the display together withthe second content item corresponds to trending content. In response todetermining that the third view count corresponds to trending content,when the display is scrolled to reveal the third content item (which maybe revealed simultaneously with the second content item), the contentitem presentation arrangement system 124 generates a second animation ofthe third indication to represent the third view count associated withthe third content. In some implementations, the animation used torepresent the popular view count is different from the animation used torepresent the trending view count. For example, the first animationgraphically depicts the second indication as coming into view in thedisplay once, and the second animation graphically depicts the thirdindication as coming into view in the display twice.

In some cases, the content item presentation arrangement system 124generates the view count for a content item by accumulating a number ofviews of the content item within a specified time interview (e.g., thenumber of views within the past 7 days). The number of views isdetermined by determining that a given user has viewed a given number ofsegments of the sequential segments of a content item and that the givennumber exceeds a threshold. In some implementations, the content itempresentation arrangement system 124 determines the number of views bydetermining that a given user has viewed a given number of a pluralityof sequential segments of the first content item and that the givennumber of segments the given user has viewed exceeds a threshold. Insome implementations, the content item presentation arrangement system124 accumulates the number of views by receiving a request from a givenuser to view the first content item; presenting a first segment ofsequential segments of the first content item to the given user; whilepresenting the first segment, receiving input from the given user toaccess an adjacent second segment; and incrementing the number of viewsin response to receiving the input from the given user.

For example, if a given user skips over a segment of the content item toview another segment, the content item presentation arrangement system124 considers that the content item has been viewed. In someimplementations, the content item presentation arrangement system 124maintains separate view counts for individual episodes of a series andfor viewing an entire season of a series to completion. In some cases,the content item presentation arrangement system 124 determines that thefirst view count corresponds to trending content by determining that thefirst view count is greater than view counts of a plurality of othercontent items published within a specified period of time, such ascontent items made available on the messaging client application 104within the past seven days.

Specifically, the content item presentation arrangement system 124computes a second view count for a first content item after a specifiedperiod of time from when the first content item has been made availablefor consumption on the messaging client application 104 to a pluralityof users and retrieves an average view count threshold for all contentitems available for consumption within the specified period of time(e.g., within the past 7 days). The content item presentationarrangement system 124 determines that the first view count correspondsto trending content in response to determining that the second viewcount exceeds the average view count threshold. The average view countthreshold is computed as a function of a percentage above a rollingaverage of content items made available within the specified period oftime. The content item presentation arrangement system 124 determinesthat the first view count corresponds to trending content by determiningthat the first view count is less than a threshold percentage of allcontent items determined to be associated with a trending view count.The content item presentation arrangement system 124 maintains the firstview count as being trending for a specified period of time afterdetermining that the first view count corresponds to trending contentand re-evaluates whether the first view count is trending after thespecified period of time (e.g., after 7 days from when the content itemwas made available).

The application server 112 is communicatively coupled to a databaseserver 118, which facilitates access to a database 120 in which isstored data associated with messages processed by the messaging serverapplication 114. Database 120 may be a third-party database. Forexample, the application server 112 may be associated with a firstentity, and the database 120 or a portion of the database 120 may beassociated and hosted by a second different entity. In someimplementations, database 120 stores user data that the first entitycollects about various each of the users of a service provided by thefirst entity. For example, the user data includes user names, phonenumbers, passwords, addresses, friends, activity information,preferences, videos or content consumed by the user, and so forth.

FIG. 2A is a schematic diagram 200 illustrating data, which may bestored in the database 120 of the messaging server system 108, accordingto certain example embodiments. While the content of the database 120 isshown to comprise a number of tables, it will be appreciated that thedata could be stored in other types of data structures (e.g., as anobject-oriented database).

The database 120 includes message data stored within a message table214. An entity table 202 stores entity data, including an entity graph204. Entities for which records are maintained within the entity table202 may include individuals, corporate entities, organizations, objects,places, events, and so forth. Regardless of type, any entity regardingwhich the messaging server system 108 stores data may be a recognizedentity. Each entity is provided with a unique identifier and an entitytype identifier (not shown).

The entity graph 204 stores information regarding relationships andassociations between entities. Such relationships may be social,professional (e.g., work at a common corporation or organization),interest-based, or activity-based, merely for example.

Message table 214 may store a collection of conversations between a userand one or more friends or entities. Message table 214 may includevarious attributes of each conversation, such as the list ofparticipants, the size of the conversation (e.g., number of users and/ornumber of messages), the chat color of the conversation, a uniqueidentifier for the conversation, and any other conversation relatedfeature(s).

The database 120 also stores annotation data, in the example form offilters, in an annotation table 212. Database 120 also stores annotatedcontent received in the annotation table 212. Filters for which data isstored within the annotation table 212 are associated with and appliedto videos (for which data is stored in a video table 210) and/or images(for which data is stored in an image table 208). Filters, in oneexample, are overlays that are displayed as overlaid on an image orvideo during presentation to a recipient user. Filters may be of varioustypes, including user-selected filters from a gallery of filterspresented to a sending user by the messaging client application 104 whenthe sending user is composing a message. Other types of filters includegeolocation filters (also known as geo-filters), which may be presentedto a sending user based on geographic location. For example, geolocationfilters specific to a neighborhood or special location may be presentedwithin a UI by the messaging client application 104, based ongeolocation information determined by a Global Positioning System (GPS)unit of the client device 102. Another type of filter is a data filter,which may be selectively presented to a sending user by the messagingclient application 104, based on other inputs or information gathered bythe client device 102 during the message creation process. Examples ofdata filters include current temperature at a specific location, acurrent speed at which a sending user is traveling, battery life for aclient device 102, or the current time.

Other annotation data that may be stored within the image table 208 isso-called “lens” data, A “lens” may be a real-time special effect andsound that may be added to an image or a video.

As mentioned above, the video table 210 stores video data which, in oneembodiment, is associated with messages for which records are maintainedwithin the message table 214. Similarly, the image table 208 storesimage data associated with messages for which message data is stored inthe entity table 202. The entity table 202 may associate variousannotations from the annotation table 212 with various images and videosstored in the image table 208 and the video table 210.

User interaction data 207 stores various interaction information aboutusers of the messaging client application 104. Such interactioninformation includes a viewing history representing content items a userhas viewed. Such interaction information includes a reaction logrepresenting content items that a user has reacted to (e.g., posted acomment about, shared with a friend, added to a favorites list, insertedan emoji for) as well as any play position information identifying theplay position (e.g., a minute:second play position and/or a scene index)within the content item when the user reacted to the content item. Theinteraction information includes a list of which episodes and/or seasonsof a series and/or which segments of a content item a user has viewedand/or tapped (skipped) over. For example, a user may access contentthat includes a sequential list of segments. The user can tap on thescreen in the middle of a given segment to automatically access the nextadjacent segment. In such cases, the interaction information includes anindication that the user tapped over, skipped over, and/or viewed thegiven segment.

A story table 206 stores data regarding collections of messages andassociated image, video, or audio data, which are compiled into acollection (e.g., a story or a gallery). The creation of a particularcollection may be initiated by a particular user each user for which arecord is maintained in the entity table 202). A user may create a“personal story” in the form of a collection of content that has beencreated and sent/broadcast by that user. To this end, the UI of themessaging client application 104 may include an icon that isuser-selectable to enable a sending user to add specific content to hisor her personal story.

Presentation arrangement rules 209 stores a list of rules for whichcontent a given presentation arrangement is configured to present, howmany content items a given presentation arrangement is configured topresent, how the content items (e.g., tiles representing the contentitems) are arranged in the given presentation arrangement, how often thecontent items are updated, and other suitable criteria for presentingcontent. An illustrative list of rules 209 is provided in FIG. 2B.

The list of rules 209 include, for each category of content, a title orname 220 of the category, a rank or position 221 in which the contentitems of the given category are presented in a list of categories to theuser, a presentation arrangement type 222, and one or more criteria 223in which content items appear in the given presentation arrangement. Asan example, the content item presentation arrangement system 124retrieves a content item and identifies a given one of the categories220 associated with the retrieved content item. For example, the contentitem presentation arrangement system 124 determines that a given contentitem corresponds to the “reactions from friends” category 220. Inresponse, the content item presentation arrangement system 124 retrievesthe presentation arrangement type 222 associated with the “reactionsfrom friends” category. In this case, the content item presentationarrangement system 124 determines that the presentation type is a listin which tiles representing each content item are vertically arranged.The content item presentation arrangement system 124 retrieves a tilehaving the corresponding aspect ratio or size for the vertical listarrangement for the given content item. The content item presentationarrangement system 124 determines whether additional content items canbe presented in the “reaction from friends” category based on thecriteria 223. In response to determining that additional content itemscan be presented, the content item presentation arrangement system 124retrieves another content item that is associated with the same categoryto populate the “reactions from friends” category.

The vertical list arrangement is optimized for vertical scrolling. In anembodiment, by default, only three content item tiles are presentedinitially when the user navigates to a category that presents contentitems in the vertical list. At the bottom of the vertical list, is a“view more” option allows the user to retrieve and display additionalcontent tiles corresponding to the same category. In response to theuser selecting the “view more” option, three additional cells aredisplayed. The “view more” option is excluded from display if noadditional cells for content items are available for the category. Eachcell within this vertical list arrangement includes a content tile (thathas a graphical image such as cover art representing the content item),a headline (e.g., a title), a show logo, a views count, a thumbnail thatautoplays when the cell is in focus, a time indication of the durationof the content item, and a reactions preview identifying a user'sfriends that reacted to the content item. In an embodiment, thereactions of the user's friends are sorted or ranked based on thereaction that was received most recently such that the avatar orrepresentation of the friend that most recently reacted to the contentitem is presented first in the list of reactions. In some embodiments,as a user scrolls through the content items in the browse interface, theopacity of each cell increases as the cell is brought into focus. Theopacity of each cell goes back to default or decreases as the cell isscrolled out of focus.

As another example, the content item presentation arrangement system 124retrieves a second content item and identifies a given one of thecategories 220 associated with the retrieved second content item. Thecontent item presentation arrangement system 124 determines that thesecond content item corresponds to the “watch it again” category 220. Inresponse, the content item presentation arrangement system 124 retrievesthe presentation arrangement type 222 associated with the “watch itagain” category. In this case, the content item presentation arrangementsystem 124 determines that the presentation type is a list in whichtiles representing each content item are horizontally arranged. Thecontent item presentation arrangement system 124 retrieves a tile havingthe corresponding aspect ratio or size for the horizontal listarrangement for the second content item. The content item presentationarrangement system 124 determines whether additional content items canbe presented in the “watch it again” category based on the criteria 223.In response to determining that additional content items can bepresented, the content item presentation arrangement system 124retrieves another content item that is associated with the same categoryto populate the “watch it again” category. In response to determiningthat no additional content items are associated with this category, thecontent item presentation arrangement system 124 determines whether thecategory requires a threshold minimum number of content items. In thiscase, the criteria 223 indicates that three or more content items arerequired to include a display of content in this category. Because thecontent item presentation arrangement system 124 only found one contentitem, which is less than the minimum threshold of three, the contentitem presentation arrangement system 124 excludes or prevents contentitems from being presented in the “watch it again” category when thiscategory is presented to the user.

The horizontal list arrangement is optimized for horizontal scrolling.Each cell within this horizontal list arrangement includes a contenttile (that has a graphical image such as cover art representing thecontent item), a headline (e.g., a title), a show logo, a views count, athumbnail that autoplays when the cell is in focus, a time indication ofthe duration of the content item, and bitmoji (avatar) previews ofreactions identifying a user's friends that reacted to the content item,In an embodiment, no more than three bitmojis of friends are presented.In an embodiment, the reactions of the user's friends are sorted orranked based on the reaction that was received most recently such thatthe avatar or representation of the friend that most recently reacted tothe content item is presented first in the list of reactions. In someembodiments, as a user scrolls through the content items in the browseinterface, the opacity of each cell increases as the cell is broughtinto focus. The opacity of each cell goes back to default or decreasesas the cell is scrolled out of focus.

The hero tile arrangement is optimized for drawing a user's attention tothe content item. In an embodiment, by default, only one hero contentitem tile is presented when the user navigates to a category thatpresents content items in the hero tile arrangement. The cell withinthis hero tile arrangement includes a content tile (that has a graphicalimage such as cover art representing the content item), optionally aheadline (e.g., a title), optionally a show logo, optionally a viewscount, optionally a thumbnail that autoplays when the cell is in focus,optionally a time indication of the duration of the content item, andoptionally a reactions preview identifying a user's friends that reactedto the content item. All cells displayed in any of the presentationarrangements are interactive so that when tapped by the user or selectedby the user, the corresponding content item (e.g., video) is retrievedand played back in full screen.

After all of the content items available in the messaging clientapplication 104 have been processed according to the rules specified inFIG. 2B, the content item presentation arrangement system 124 generatesa display in which all of the content items are presented in theircorresponding category and presentation arrangement. The content itempresentation arrangement system 124 selects the order in which thecategories and corresponding content items are presented based on theordering. For example, the content item presentation arrangement system124 may determine that the “hero tile” category is always positionedfirst in the list, followed by the “my shows” category, followed by the“reactions from friends” category, and so forth. Then, after the“popular on messaging application” category, the content itempresentation arrangement system 124 may dynamically order various othercategories based on a profile or other suitable criteria. For example,at a first point in time, the content item presentation arrangementsystem 124 may determine that “because you reacted” category is moreimportant or matches a user profile better than a “watch it again”category. As a result, the content item presentation arrangement system124 presents the “because you reacted” category above the “watch itagain” category and after the “popular on messaging application”category when the user accesses the content browsing screen at the firstpoint in time. At a later point in time, the content item presentationarrangement system 124 may determine that a “watch it again” category ismore important or matches a user profile better than a “because youreacted” category. As a result, the content item presentationarrangement system 124 presents the “watch it again” category above the“because you reacted” category when the user accesses the contentbrowsing screen at the later time.

Video play position information 216 identifies a list of userinteraction information associated with various play positions of one ormore content items. For example, user interaction data 207 may store auser reaction to a given content item. The user reaction to the givencontent item is associated with a play position that is stored for thegiven content item in video play position information 216. The storedplay position identifies the specific play position and/or segmentwithin the content item during which the user reacted to the givencontent item.

View counts 217 stores the view count for each content item. The viewcount is dynamically updated as different users view the content itemsavailable on the messaging client application 104. The view counts 217also indicates whether a given view count for a piece of content itemcorresponds to trending content or popular content. The view counts 217also stores an aggregated view count or average view count for allcontent that was made available within a certain period of time (e.g.,the last 7 days). The view counts 217 stores thresholds that are used tocompare with the view count for a given content item to determinewhether the view count is trending or popular. For example, the viewcounts 217 may store a 50% above average threshold to indicate that if aview count within a given period of time for a content item is more than50% of the average view counts of the content made available within thegiven period of time, then that view count for the content item isdetermined to correspond to trending content. Otherwise, the view countis determined to correspond to popular content.

A collection may also constitute a “live story,” which is a collectionof content from multiple users that is created manually, automatically,or using a combination of manual and automatic techniques. For example,a “live story” may constitute a curated stream of user-submitted contentfrom various locations and events. Users whose client devices havelocation services enabled and are at a common location event at aparticular time may, for example, be presented with an option, via a UIof the messaging client application 104, to contribute content to aparticular live story. The live story may be identified to the user bythe messaging client application 104 based on his or her location. Theend result is a “live story” told from a community perspective.

A further type of content collection is known as a “location story,”which enables a user whose client device 102 is located within aspecific geographic location (e.g., on a college or university campus)to contribute to a particular collection. In some embodiments, acontribution to a location story may require a second degree ofauthentication to verify that the end user belongs to a specificorganization or other entity (e.g., is a student on the universitycampus).

FIG. 3 is a schematic diagram illustrating a structure of a message 300,according to some embodiments, generated by a messaging clientapplication 104 for communication to a further messaging clientapplication 104 or the messaging server application 114. The content ofa particular message 300 is used to populate the message table 214stored within the database 120, accessible by the messaging serverapplication 114. Similarly, the content of a message 300 is stored inmemory as “in-transit” or “in-flight” data of the client device 102 orthe application server 112. The message 300 is shown to include thefollowing components:

-   -   A message identifier 302: a unique identifier that identifies        the message 300.    -   A message text payload 304: text, to be generated by a user via        a UI of the client device 102 and that is included in the        message 300.    -   A message image payload 306: image data, captured by a camera        component of a client device 102 or retrieved from memory of a        client device 102, and that is included in the message 300.    -   A message video payload 308: video data, captured by a camera        component or retrieved from a memory component of the client        device 102 and that is included in the message 300.    -   A message audio payload 310: audio data, captured by a        microphone or retrieved from the memory component of the client        device 102, and that is included in the message 300.    -   Message annotations 312: annotation data (e.g., filters,        stickers, or other enhancements) that represents annotations to        be applied to message image payload 306, message video payload        308, or message audio payload 310 of the message 300.    -   A message duration parameter 314: parameter value indicating, in        seconds, the amount of time for which content of the message        (e.g., the message image payload 306, message video payload 308,        message audio payload 310) is to be presented or made accessible        to a user via the messaging client application 104.    -   A message geolocation parameter 316: geolocation data (e.g.,        latitudinal and longitudinal coordinates) associated with the        content payload of the message. Multiple message geolocation        parameter 316 values may be included in the payload, with each        of these parameter values being associated with respect to        content items included in the content (e.g., a specific image        within the message image payload 306, or a specific video in the        message video payload 308).    -   A message story identifier 318: identifier value identifying one        or more content collections (e.g., “stories”) with which a        particular content item in the message image payload 306 of the        message 300 is associated. For example, multiple images within        the message image payload 306 may each he associated with        multiple content collections using identifier values.    -   A message tag 320: each message 300 may be tagged with multiple        tags, each of which is indicative of the subject matter of        content included in the message payload. For example, where a        particular image included in the message image payload 306        depicts an animal (e.g., a lion), a tag value may be included        within the message tag 320 that is indicative of the relevant        animal. Tag values may be generated manually, based on user        input, or may be automatically generated using, for example,        image recognition.    -   A message sender identifier 322: an identifier (e.g., a        messaging system identifier, email address, or device        identifier) indicative of a user of the client device 102 on        which the message 300 was generated and from which the message        300 was sent.    -   A message receiver identifier 324: an identifier (e.g., a        messaging system identifier, email address, or device        identifier) indicative of user(s) of the client device 102 to        which the message 300 is addressed. In the case of a        conversation between multiple users, the identifier may indicate        each user involved in the conversation.

The contents (e.g., values) of the various components of message 300 maybe pointers to locations in tables within which content data values arestored. For example, an image value in the message image payload 306 maybe a pointer to (or address of) a location within an image table 208.Similarly, values within the message video payload 308 may point to datastored within a video table 210, values stored within the messageannotations 312 may point to data stored in an annotation table 212,values stored within the message story identifier 318 may point to datastored in a story table 206, and values stored within the message senderidentifier 322 and the message receiver identifier 324 may point to userrecords stored within an entity table 202.

FIG. 4 is a block diagram showing an example content item presentationarrangement system 124, according to example embodiments. Content itempresentation arrangement system 124 includes a content item retrievalmodule 410, a content category identification module 412, a reactiondata module 414, a viewership data module 416, a content itempresentation arrangement selection module 420, a view count indicationmodule 422, a content item preview module 430, and a content itemplayback module 440.

In some embodiments, the content item presentation arrangement system124 presents a user interface that includes a plurality of contentnavigation options and, in response to the client device 102 receiving auser selection of a content browsing option, the content item retrievalmodule 410 retrieves a plurality of content items. In an embodiment, thecontent item retrieval module 410 retrieves a set of content items thathave been recently (in the past 7 days) been made available for accessby users of the messaging client application 104. In an embodiment, thecontent item retrieval module 410 also retrieves a set of popular and/ortrending content that has been made available on the messaging clientapplication 104 for a longer period of time (e.g., 14 days). In somecases, each retrieved content item includes a category associated withit. In some other cases, the content item retrieval module 410 instructsthe content category identification module 412 to identify or determinea category for each or a given subset of content items.

In some embodiments, the content category identification module 412determines a category for a given content item based on reaction dataprovided by the reaction data module 414 for the given content item. Forexample, the content category identification module 412 may instruct thereaction data module 414 to retrieve reaction data from the userinteraction data 207. The content category identification module 412 maydetermine if the reaction data indicates that a reaction from one of thefriends of the user on the messaging client application 104 isavailable. If so, the content category identification module 412 maydetermine that the given content item is associated with the “reactionfrom friends” category. In some cases, the content categoryidentification module 412 may identify multiple categories associatedwith a given content item. In such cases, the content item may be listedin multiple categories in a user interface. Alternatively, the contentcategory identification module 412 may select one of the categoriesbased on a user profile. For example, the content categoryidentification module 412 may determine that the user typically accessescontent items that are presented in a “reaction from friends” categorymore often than a “my shows” category. In such cases, if a given contentitem is determined to correspond to both of these categories, thecontent category identification module 412 may associate the givencontent item with the “reaction from friends” category and not the “myshows” category. Specifically, the content category identificationmodule 412 informs the content item retrieval module 410 that the givencontent item is associated with only the “reaction from friends”category.

As another example, the content category identification module 412 mayinstruct the viewership data module 416 to retrieve viewership data fromthe user interaction data 207. The content category identificationmodule 412 may determine if the viewership data indicates that a givencontent item was viewed by one of the friends of the user on themessaging client application 104. If so, the content categoryidentification module 412 may determine that the given content item isassociated with the “friends are watching” category.

In some cases, the content category identification module 412 processesmetadata, audio, and/or video content of each content item. Based onknown heuristics and other machine learning techniques, the contentcategory identification module 412 selects a given category (e.g.,comedy, action, drama) with which to associate the given content item.In some cases, the content category identification module 412 uses thecategory determined for a given content item to identify one or moreother content items that are associated with the same category. Forexample, if the content category identification module 412 determinesthat a given content item has been reacted to by the user, based on thereaction data, the content category identification module 412 determinesthat the given content item is associated with the “because you reacted”category. In such cases, the content category identification module 412identifies the canonical category (e.g., comedy or action) of the givencontent item and searches a plurality of other content items for anothercontent item that is associated with the same canonical category. Thisplurality of other content items may be the same or different from thecontent items retrieved by the content item retrieval module 410. Afterretrieving the plurality of other content items, the content categoryidentification module 412 selects a second content item associated withthe same canonical category and matching a user profile to provide tothe content item retrieval module 410 for presentation in the “becauseyou reacted” category.

After the content items retrieved by the content item retrieval module410 are categorized by the content category identification module 412,the categorized content items are provided to the content itempresentation arrangement selection module 420. The content itempresentation arrangement selection module 420 accesses the presentationarrangement rules 209 and determines a presentation arrangement for eachof the categorized content items. Specifically, the content itempresentation arrangement selection module 420 identifies the matchingcategory 220 for each content item and determines the presentationarrangement type 222 associated with the matching category 220 for eachcontent item. The content item presentation arrangement selection module420 retrieves a tile or cover art for each content item having the imagesize or aspect ratio that corresponds to the presentation arrangementtype 222 determined for the content item.

The content item presentation arrangement selection module 420 alsoranks and dynamically positions each content item within itscorresponding category based on a user profile. For example, the contentitem presentation arrangement selection module 420 ranks and positionsall of the content items within the “reactions from friends” categoryand then ranks and positions all of the content items within the“trending now” category. For example, the content items presented in the“reaction from friends” category may be dynamically ordered based on howoften the user consumes content generated by one friend over another.For example, the “reaction from friends” category includes a firstcontent item to which a first friend reacted and a second content itemto which a second friend reacted. The content item presentationarrangement selection module 420 may access consumption data from themessaging client application 104 indicating how often the user accessescontent generated by various friends. The content item presentationarrangement selection module 420 may determine that the user consumescontent generated by the second friend more often or for longer durationthan the first friend. In response, the content item presentationarrangement selection module 420 may position the second content item towhich the second friend reacted ahead, before, or above the firstcontent item to which the first friend reacted. In another embodiment,the content items presented in the “reaction from friends” category maybe similarly dynamically positioned based on how often the usercommunicates with various friends, a number of messages exchangedbetween the user and the friends, and/or importance of the messagesexchanged and whether such messages include media content, such asvideos or images in addition to text.

The content item presentation arrangement selection module 420 instructsthe view count indication module 422 to compute a view count for eachcontent item in each category. The view count indication module 422accesses the view counts 217 stored for each content item to determinethe current number of views of each content item. In some cases, thecurrent number of views reflects the total number of views for the givencontent item since the time when the content item was first madeavailable for consumption in the messaging client application 104. Insome cases, the current number of views reflects only those views thattook place within a specified time period (e.g., within the past 7days). The view count indication module 422 computes the view count onan episode of a series basis and on a season as a whole basis. Namely,if a content item is an episode of a series, the view count indicationmodule 422 increments the view count for the episode when a given userviews the episode for more than three seconds. The view count indicationmodule 422 also increments the view count of the season the episode ispart of when any episode of the season is watched for more than threeseconds or whenever a single unique user views all episodes of theseries. The view counts for the episode and the season may be displayedseparately in the cell or tile of the content item.

The view count indication module 422 computes an average view countacross all of the content items available in the messaging clientapplication 104 over a specified time period (e.g., within the past 7days). The view count indication module 422 computes a value that is acertain percentage (e.g., 50%) greater than the average view count. Theview count indication module 422 compares the view count within the pastspecified time period for each content item to the computed value todetermine whether the given content item is trending. If the view countof the given content item exceeds the computed value, then the viewcount indication module 422 determines that the view count and contentassociated with the view count is trending. Otherwise, the view countindication module 422 determines that the view count is popular. If theview count is less than the computed average view count by more than athreshold amount, the view count indication module 422 determines thatthe view count is neither trending nor popular. In some implementations,the view count indication module 422 recomputes the view counts andre-evaluates whether a given content item is popular or trending everyday or every predetermined period of time (e.g., every 7 days).

In some cases, the view count indication module 422 only selects the topten percent of content items that are determined to be trending as beingtrending for inclusion in a list of trending content. For example, ifthe view count indication module 422 determines that the view counts of15% of the content items correspond to trending content, the view countindication module 422 may only select 10% of the content items ratherthan all 15% that are trending to indicate the view counts as trending.The 10% that are selected are selected by comparing the view counts ofall the 15% of the trending contents and selecting the view counts thatare greater than the remaining 5% of the content. In some cases, therecency of being made available on the messaging client application 104is considered in selecting the top 10%. For example, if a first contentitem does not qualify to be in the top 10% but has been more recentlymade available for consumption on the messaging client application 104than a second content item that does qualify to be in the top 10%, thenthe view count indication module 422 replaces the second content itemwith the first content item in the list of trending content. The viewcount of any content item can be presented in any graphical userinterface in which the corresponding content item (e.g., video of thecontent item) or representation of the content item (e.g., title orcover art) is presented.

The content item presentation arrangement selection module 420associates the view count received from the view count indication module422 with each content tile representing each content item. In somecases, the content item presentation arrangement selection module 420includes the view count within the tile or cell representing a givencontent item. In some cases, the content item presentation arrangementselection module 420 includes the view count next to or adjacent thetile or cell representing the given content item. The content itempresentation arrangement selection module 420 adjusts the view countspresented for each content item in real time as the user browsescontent. In some embodiments, the content item presentation arrangementselection module 420 animates a view count representing popular contentdifferently than the view count representing trending content. Forexample, as the user browses content and when a given tile representingpopular content is revealed in the display, a view count correspondingto popular content is scrolled once to reveal an updated view count(e.g., the view count may first show 112 k total views and is thenimmediately scrolled up and animated to show 114 k total views). Asanother example, as the user browses content and when a given tilerepresenting trending content is revealed in the display, a view countcorresponding to trending content is scrolled twice to reveal twiceupdated view counts (e.g., the view count may first show 312 k totalviews, the view count of 312 k total views is then immediately scrolledup and animated to show 314 k total views, and the 314 k view count isthen immediately scrolled up and animated again to show 318 k totalviews).

The content item presentation arrangement selection module 420 providesthe content arranged in the various presentation arrangements to thecontent item preview module 430. The content item preview modulepresents a screen to the user that includes all of the content arrangedin the respective categories that are ordered according to the rulesspecified in FIG. 2B. The content item preview module 430 allows a userto navigate or scroll the list of content items presented up and down(e.g., by performing a gesture, such as swiping up/down on the screen).As the user scrolls the list, new content items in different categoriesand presentation arrangements are revealed. In an embodiment, when agiven content item in a given presentation arrangement comes into focus(e.g., enters the center of the screen) while the user navigates orscrolls the list, a preview video clip of content associated with thegiven content item is automatically played. In an embodiment, thepreview video clip includes a loop of the first 15 seconds of thecorresponding content after the user stops scrolling for more than 1second while the cell is in the focus position (e.g., in the center ofthe screen). The preview video clip is played (with or without sound)and presented in place of the cover art presented in the content tilefor the given content item. As the user continues scrolling, the previewclip of the given content item pauses or stops and a preview clip ofcontent associated with a different content item begins playing in placeof the cover art presented in the tile for the different content item.In this way, only one preview clip of content is presented to the userat a time. In an embodiment, when the preview clip begins play, thecontent item preview module 430 generates haptic feedback (e.g., byvibrating the client device 102 on which the user interface is displayedfor a short interval, such as vibrating for 1 millisecond). This alertsthe user to the fact that the preview clip has begun playing.

In some embodiments, the tile representing the content changes based onwhether the content in the tile is not watched (has not been viewed bythe user), is autoplaying, has been partially watched by the user, orhas been fully watched. In an example, if the tile represents contentthat has not been viewed by the user, an image of a frame of thecorresponding content is presented in the tile together with the totalduration, runtime, or number of segments of the content also inside ofthe tile. If the tile represents a preview video clip that isautoplaying in the tile, then the total duration, runtime, or number ofsegments of the corresponding content is presented in the tile togetherwith an equalizer, also inside of the tile, that is animated as thepreview clip plays. If the content has been partially viewed or watchedby the user, then an image of a frame of the corresponding content ispresented in the tile together with the remaining time left or remainingsegments to complete viewing the content, also inside of the tile, and atransport bar at the bottom of the tile that is partially filled in. Ifthe content has been completely viewed or watched by the user, then animage of a frame of the corresponding content is presented in the tiletogether with a transport bar at the bottom of the tile that iscompletely filled in.

In some embodiments, the content item preview module 430 selects thepreview clip to present in the content tiles from a plurality of previewclips associated with a given content item. For example, each contentitem may be associated with an episode preview clip and a series previewclip. The content item preview module 430 selects either the episode orthe series preview clip based on a viewing history of the user for whomthe preview clip is presented. Specifically, the content item previewmodule 430 determines that a first content item is part of a serialcollection of content items (e.g., the first content item is an episodein a series of episodes). The content item preview module 430 alsoretrieves a viewing history for the user by accessing viewership datamodule 416 to determine that the user has not viewed any content itemsin the serial collection of content items. In response, the content itempreview module 430 selects a preview clip representing the entire serialcollection of content items (e.g., a preview clip promoting the series).Alternatively, the content item preview module 430 may determine thatthe user has viewed a given content item in the serial collection ofcontent items. In response to determining that the user has viewed thegiven content item, the content item preview module 430 retrieves apreview video clip of a next content item in the serial collection thatsequentially follows the given content item. Specifically, if thecontent tile represents a series and the content item preview module 430determines that the user has seen episode number 5 in the series, thecontent item preview module 430 retrieves the preview clip associatedwith episode number 6 in the series. The retrieved preview video clip ispresented in the content tile for the series. Alternatively, if thecontent tile represents a series and the content item preview module 430determines that the user has seen episode number 5 in the series, thecontent item preview module 430 retrieves the preview clip associatedwith episode number 7 in the series instead of episode number 6 if thecontent item preview module 430 determines, based on a user profile,that the user is more likely to watch episode number 7 instead ofepisode number 6.

In some embodiments, the content item presentation arrangement selectionmodule 420 receives a user selection of a tile associated with a givencontent item presented in the presentation arrangement. For example, auser may tap on the screen at a position corresponding to the tilepresentation. In response, the content item presentation arrangementselection module 420 instructs the content item playback module 440 tolaunch a video player for playing content associated with the contentitem corresponding to the selected tile. The video player may launch infull screen or in a partial portion of the screen. The video playerincludes a browse bar identifying the title of the content item beingpresented, description, and content source. The browse bar may bepresented at the top of the screen and may also identify other contentsources that are available. The browse bar can be navigated by the userto view a list of content items that will be presented nextautomatically after the current content item finishes being played back.In some embodiments, the next content item is the content item thatfollows the content item in list of content items presented in a givencategory.

In some embodiments, the next content item is the first content item ofan adjacent next category that is presented to the user in the list ofcategories. For example, if the user selects to playback the secondcontent item displayed in the “reactions from friends” category, thecontent item playback module 440 may automatically playback the thirdcontent item displayed in the same “reactions from friends” categorywhen playback of the second content item completes. Alternatively, ifthe user selects to playback the second content item displayed in the“reactions from friends” category, the content item playback module 440may automatically playback the first content item displayed in theadjacent next “trending now” category when playback of the secondcontent item completes.

The video player includes a transport bar at the bottom of the display.The transport bar may show the user how much of the content has beenbuffered as the content is being downloaded. The transport bar alsoshows divisions of different segments of the show. The transport barincludes representations, such as avatars, of the user's friends whoreacted to the content item being played back. The transport bar mayfade away from being displayed after a specified period of time (e.g., 3seconds). The transport bar is revealed automatically when the userpauses playback of the content.

The representations may be visually and graphically positioned along thetransport bar based on the play position corresponding to the reactionreceived from the friend. For example, if a first friend made a commentabout the content item at a given playback position 1:30 (min:sec), anavatar representing the first friend may be placed adjacent or proximatethe given playback position 1:30 to alert the user about the reactionmade by the first friend and when the reaction was made. The user cantap or select the representation to view the reaction before playbackreaches the given playback position. In some embodiments, the contentitem playback module 440 automatically presents the reaction made by thefirst friend when the playback of the content reaches the given playposition. In an embodiment, the user can respond directly to the firstfriend by replying to the reaction with text, image, or video. A messageis sent to the first friend with the response via a chat interface ofthe messaging client application 104.

In some embodiments, to react to content being presented, a user canperform a gesture, such as swiping up while the content is being playedback. The user can input the reaction, such as text, image, or video,and the content item playback module 440 stores the reaction inassociation with the playback position of the content when the userperformed the gesture. The content item playback module 440 mayautomatically pause playback when the user performs the gesture toprovide a reaction or the content may continue to be played back whilethe user inputs the reaction. After the reaction is input by the userand stored in association with the playback position, friends of theuser can view the reaction when they access the same content item. Also,the content item to which the user reacted can be included and becomevisible in a “reaction from friends” category that is presented to theuser's friends.

In some embodiments, the content item playback module 440 receives auser request to minimize the video player while the content is beingplayed back. For example, the user can position a finger on the screenand slide the finger down the screen to instruct the content itemplayback module 440 to minimize the video player. As the user slides thefinger down the screen, the content item playback module 440continuously and dynamically reduces a size of the video player until athreshold size is reached. As the size is reduced, the video playerappears to be dragged down along the user's finger position on thescreen. Once the threshold size has been reached and/or when the userreleases the finger from the screen, the player remains in the fixedminimized size and is positioned over other content displayed on thescreen. In an embodiment, the other content can be another displayscreen (e.g., a camera or chat interface) of the messaging clientapplication 104 and/or the content browsing screen in which the contentitem presentation arrangements in various categories are displayed. Thecontent can continue to be played back in the minimized manner while theuser is performing other actions in the other screen that is shown. Whenthe user touches the minimized video and double taps it or drags ittowards the center of the screen, the content item playback module 440dynamically increases the size of the video until the full size screenthreshold is reached.

FIGS. 5A-E are flowcharts illustrating example operations of the contentitem presentation arrangement system 124 in performing processes500-504, according to example embodiments. The processes 500-504 may beembodied in computer-readable instructions for execution by one or moreprocessors such that the operations of the processes 500-504 may beperformed in part or in whole by the functional components of themessaging server system 108 and/or third-party application 105;accordingly, processes 500-504 are described below by way of examplewith reference thereto. However, in other embodiments, at least some ofthe operations of the processes 500-504 may be deployed on various otherhardware configurations. The processes 500-504 are therefore notintended to be limited to the messaging server system 108 and can beimplemented in whole, or in part, by any other component. Some or all ofthe operations of processes 500-504 can be in parallel, out of order, orentirely omitted.

At operation 505, the content item presentation arrangement system 124retrieves a plurality of content items.

At operation 506, the content item presentation arrangement system 124determines a first category of a first content item in the plurality ofcontent items.

At operation 507, the content item presentation arrangement system 124selects a first presentation arrangement from a plurality ofpresentation arrangements based on the first category determined for thefirst content item.

At operation 508, the content item presentation arrangement system 124presents the first content item to a user according to the selectedfirst presentation arrangement.

At operation 511, the content item presentation arrangement system 124retrieves a plurality of content items.

At operation 512, the content item presentation arrangement system 124identifies a list of friends of a user on a messaging application.

At operation 513, the content item presentation arrangement system 124obtains reaction data for each friend in the list of friends, thereaction data identifying a set of content items to which respectiveones of the friends in the list of friends reacted.

At operation 514, the content item presentation arrangement system 124selects, based on the reaction data, a first content item in theplurality of content items that is included in the set of content itemsto which respective ones of the friends in the list of friends reacted.

At operation 516, the content item presentation arrangement system 124presents the first content item to the user in a presentationarrangement of a graphical user interface.

At operation 521, the content item presentation arrangement system 124retrieves a plurality of content items.

At operation 522, the content item presentation arrangement system 124identifies a list of friends of a user on a messaging application.

At operation 523, the content item presentation arrangement system 124obtains viewership data for a first friend in the list of friends, theviewership data identifying a set of content items which the firstfriend has viewed.

At operation 524, the content item presentation arrangement system 124selects, based on the viewership data, a first content item in theplurality of content items that is included in the set of content itemswhich the first friend has viewed.

At operation 525, the content item presentation arrangement system 124presents the first content item to the user in a presentationarrangement of a graphical user interface.

At operation 531, the content item presentation arrangement system 124retrieves a plurality of content items.

At operation 532, the content item presentation arrangement system 124identifies a first content item from the plurality of content items towhich a user has previously reacted.

At operation 533, the content item presentation arrangement system 124determines a category of the first content item.

At operation 534, the content item presentation arrangement system 124selects a second content item in the plurality of content items that isassociated with the determined category of the first content item towhich user has previously reacted.

At operation 535, the content item presentation arrangement system 124presents the second content item to the user in a presentationarrangement of a graphical user interface.

At operation 541, the content item presentation arrangement system 124retrieves a first content item.

At operation 542, the content item presentation arrangement system 124obtains a first view count for the first content item.

At operation 543, the content item presentation arrangement system 124determines that the first view count corresponds to trending content.

At operation 544, the content item presentation arrangement system 124presents the first content item to a user in a presentation arrangementof a graphical user interface with a first indication of the first viewcount, the first indication having a first visual attribute representingtrending content.

FIGS. 6, 7A, 7B, and 8 are illustrative inputs and outputs of thecontent item presentation arrangement system 124, according to exampleembodiments. As shown in FIG. 6, the messaging client application 104presents a user interface with a plurality of options 610. A firstoption 611, when selected by a user, instructs the messaging clientapplication 104 to launch a map-based social media interface 620. In themap-based social media interface 620, a user can view representations oravatars of their friends that are positioned on a map based on thecorresponding locations of their friends. A second option 612, whenselected by a user, instructs the messaging client application 104 tolaunch a chat interface 630. The chat interface 630 allows a user toview and chat with one or more friends or groups of friends. A thirdoption 613, when selected by a user, instructs the messaging clientapplication 104 to access a camera interface 640. The camera interface640 allows a user to capture images or videos, edit the images orvideos, and share the images or videos with one or more friends. Afourth option 614, when selected by a user, instructs the messagingclient application 104 to launch a community content interface 640. Thecommunity content interface 650 presents various collections ofuser-generated content and/or previously exchanged media content andmessages between users of the messaging client application 104. A fifthoption 615, when selected by a user, instructs the messaging clientapplication 104 to access a content browse interface 660. The contentbrowse interface 660 includes one or more content items each arranged incorresponding categories in different presentation arrangements.

As an example, the content browse interface 660 presents a first contentitem 661 in a hero tile presentation arrangement. The content browseinterface 660 presents a plurality of other content tiles correspondingto a “my shows” category in a horizontal tile presentation arrangement.The content browse interface 660 simultaneously presents various contentitems in various tiles arranged in different presentation arrangements.

FIG. 7A shows a single content tile presented in a hero tilepresentation arrangement 710. The hero tile presentation includes a cellin which a cover art or graphic representation of the content item isdepicted. The hero tile cell includes a title of the content item, anumber of reactions to the content item, and identifiers of one or morefriends that reacted to the content item. FIG. 7A shows a set of contentitems presented in a horizontal arrangement in user interface 720. Asshown, in the horizontal arrangement, each cell of a correspondingcontent item includes an image of a frame of the video of the contentitem and, inside of the image or frame, a title or description of thecontent item, a duration or number of segments or episodes of thecontent item, a content source, and number of views of the content item.As the user navigates the horizontal tiles in the horizontal arrangementin user interface 720, the content item presentation arrangement system124 automatically presents a preview video clip of the correspondingcontent item as the content item comes into focus.

FIG. 7A shows a set of content items presented in a vertical arrangementin user interface 730. As shown, in the vertical arrangement, each cellof a corresponding content item includes an image of a frame of thevideo of the content item, a title or description of the content item, aduration or number of segments or episodes of the content item, andnumber of views of the content item. As the user navigates the verticaltiles in the vertical arrangement in user interface 730, the contentitem presentation arrangement system 124 automatically presents apreview video clip of the corresponding content item as the content itemcomes into focus. As shown, several categories of content are presentedin the vertical presentation arrangement. For example, first a “today'snews” category 732 is presented, next a “reactions from friends”category 734 is presented, then a “friends are watching” category 736 ispresented, and lastly a “because you reacted” category 738 is presented.

In some cases, each category of content items is presented as the userscrolls down the user interface by swiping up along the screen. The“reactions from friends” category 734 identifies the names of all thefriends of the user in the messaging client application 104 that reactedto the content items listed in the “reactions from friends” categoryunder the title of the category. Within each cell of the content itemsrepresented in the “reactions from friends” category 734, the contentitem presentation arrangement system 124 presents avatars orrepresentations of the friends who reacted along with their names. In anembodiment, only three avatars and/or names are presented and, if morethan three friends reacted, the content item presentation arrangementsystem 124 specifies how many additional friends (e.g., +3 others) whoalso reacted to the content item depicted in the cell. The content itempresentation arrangement system 124 selects the three friends to includein the representation based on recency of the friends' reactions and/orhow often the user accesses content generated by the respective friendon the messaging client application 104.

The content item presentation arrangement system 124 also presentsindications of the view count for each content item depicted in the userinterfaces. The view count may graphically depict the number of viewsdifferently based on whether the corresponding view count and content istrending or popular. For example, a first view count indication 740 ispresented as corresponding to popular content and appears more fadedthan a second view count indication 742 that corresponds to trendingcontent. The second view count indication 742 also has an arrow pointingup indicating the content is trending. The first and second view countindications 740 and 742 are graphically animated in different ways whenthe corresponding cell in which the indications are presented isrevealed.

FIG. 7B shows how first and second view count indications 740 and 742are graphically animated in different ways. For example, FIG. 7B showsthree different view counts corresponding to three different contentitems. Initial display 810 shows the three view counts when thecorresponding content items are initially revealed in the display screenwhen the user scrolls to the content items or cells representing theview counts. Immediately, within 1 millisecond of scrolling to revealthe cells that display the view counts, the initial display 810transitions to display 812 in which the three view counts are animated afirst time to show updated view counts. For example, a first view count822 corresponding to popular content is graphically animated to show theinitially displayed view count 824 (71 k views) fading away, scrollingup and out of view while an updated view count 826 (73 k views) scrollsinto view. At the same time, a second view count 832 corresponding totrending content is graphically animated to show the initially displayedview count 834 (12 k views) fading away, scrolling up and out of viewwhile an updated view count 836 (28 k views) scrolls into view. Then,within 2 milliseconds of scrolling to reveal the cells that display theview counts and after the view counts have been graphically animated afirst time to display updated view counts, the display 812 transitionsto display 814 in which only the trending view count 840 is animated asecond time to show an updated view count. Specifically, the second viewcount 840 corresponding to trending content is graphically animatedagain to show the previously updated view count 842 (28 k views) fadingaway, scrolling up and out of view while another updated view count 844(32 k views) scrolls into view while the first view count 828 remainsstationary. Finally, after the view counts finish being graphicallyanimated to show updates, screen 816 shows the view counts of thetrending and popular contents static.

After a user selects a given content item, the content item presentationarrangement system 124 launches a video player that presents the contentin full screen 850 as shown in FIG. 8. The video player includes atransport bar 854 that presents representations 856 of friends who havereacted to the content being played back. As an example, according tothe disclosed embodiments, the methods include operations for receivinga user selection of a first content item in a presentation arrangement;launching a video player for playing content associated with the firstcontent item in response to receiving the user selection; and presentinga transport bar in the video player, the transport bar includingrepresentations of friends of the user that viewed the first contentitem. The respective representations are time-indexed to indicatedifferent points in time in the content item to which friend contentrelates. During playback, friend reactions are surfaced or presentedwhen playback reaches a play point corresponding to a reaction.

The representations 856 are interactive, thereby allowing the user toselect any given representation 856 to view the corresponding reactionfrom the friend. Specifically, in response to receiving a user selectionof a representation that is presented, the video player retrieves thereactions stored for the friend corresponding to the representation inassociation with the content item and presents the retrieved reactions.In an implementation, the retrieved reactions are presented as anoverlay on top of the video while the video continues to be played back.The video player also includes a browse bar 852 that presentsinformation (e.g., title, content source, and view count) of the contentbeing played and information about a content item that willautomatically be played back when the current content item playbackcompletes. When the playback reaches a given play position where afriend has reacted to the content, the video player presents details 858of that reaction (e.g., presents what the friend commented or said aboutthe content at the play position). The user can input a reaction orresponse in text region 859 and press a submit button to associate theresponse or reaction with the play position currently being played. Theuser can directly respond to the friend's comment, which instructs themessaging client application 104 to start a chat message with the friendwho posted the comment.

While content is being played back by the video player in full screen,the user can touch the screen and perform a gesture of swipe down toshrink down the content to perform other functions. User interface 860shows the video of the content gradually shrinking in size 862 as theuser continues performing a gesture of swiping down the screen. When thecontent reaches a specific threshold size, the content stops beinggradually reduced in size and remains at a fixed reduced size window872. As shown in screen 870, other content or user interface screens 874of the messaging client application 104 are presented behind orconcurrently with the reduced size video window 872 while the videocontinues being played back. This allows the user to perform otherfunctions, such as text messaging, chatting, capturing videos, and soforth while continuing to watch the video content. The user can touchand hold the video content shown in the reduced size window 872 andperform another gesture of swiping across or up the screen. Thisgradually increases the size of the video being played back until thefull screen video is shown back in screen 850.

FIG. 9 is a block diagram illustrating an example software architecture906, which may be used in conjunction with various hardwarearchitectures herein described. FIG. 9 is a non-limiting example of asoftware architecture and it will be appreciated that many otherarchitectures may be implemented to facilitate the functionalitydescribed herein. The software architecture 906 may execute on hardwaresuch as machine 1000 of FIG. 10 that includes, among other things,processors 1004, memory 1014, and input/output (I/O) components 1018. Arepresentative hardware layer 952 is illustrated and can represent, forexample, the machine 1000 of FIG. 10. The representative hardware layer952 includes a processing unit 954 having associated executableinstructions 904. Executable instructions 904 represent the executableinstructions of the software architecture 906, including implementationof the methods, components, and so forth described herein. The hardwarelayer 952 also includes memory and/or storage modules memory/storage956, which also have executable instructions 904. The hardware layer 952may also comprise other hardware 958.

In the example architecture of FIG. 9, the software architecture 906 maybe conceptualized as a stack of layers where each layer providesparticular functionality. For example, the software architecture 906 mayinclude layers such as an operating system 902, libraries 920,frameworks/middleware 918, applications 916, and a presentation layer914. Operationally, the applications 916 and/or other components withinthe layers may invoke API calls 908 through the software stack andreceive messages 912 in response to the API calls 908. The layersillustrated are representative in nature and not all softwarearchitectures have all layers. For example, some mobile or specialpurpose operating systems may not provide a frameworks/middleware 918,while others may provide such a layer. Other software architectures mayinclude additional or different layers.

The operating system 902 may manage hardware resources and providecommon services. The operating system 902 may include, for example, akernel 922, services 924, and drivers 926. The kernel 922 may act as anabstraction layer between the hardware and the other software layers.For example, the kernel 922 may be responsible for memory management,processor management (e.g., scheduling), component management,networking, security settings, and so on. The services 924 may provideother common services for the other software layers. The drivers 926 areresponsible for controlling or interfacing with the underlying hardware.For instance, the drivers 926 include display drivers, camera drivers,Bluetooth® drivers, flash memory drivers, serial communication drivers(e.g., Universal Serial Bus (USB) drivers), Wi-Fi® drivers, audiodrivers, power management drivers, and so forth depending on thehardware configuration.

The libraries 920 provide a common infrastructure that is used by theapplications 916 and/or other components and/or layers. The libraries920 provide functionality that allows other software components toperform tasks in an easier fashion than to interface directly with theunderlying operating system 902 functionality (e.g., kernel 922,services 924 and/or drivers 926). The libraries 920 may include systemlibraries 944 (e.g., C standard library) that may provide functions suchas memory allocation functions, string manipulation functions,mathematical functions, and the like. In addition, the libraries 920 mayinclude API libraries 946 such as media libraries (e.g., libraries tosupport presentation and manipulation of various media format such asMPREG4, H.264, MP3, AAC, AMR, JPG, PNG), graphics libraries (e.g., anOpenGL framework that may be used to render two-dimensional andthree-dimensional in a graphic content on a display), database libraries(e.g., SQLite that may provide various relational database functions),web libraries (e.g., WebKit that may provide web browsingfunctionality), and the like. The libraries 920 may also include a widevariety of other libraries 948 to provide many other APIs to theapplications 916 and other software components/modules.

The frameworks/middleware 918 (also sometimes referred to as middleware)provide a higher-level common infrastructure that may be used by theapplications 916 and/or other software components/modules. For example,the frameworks/middleware 918 may provide various graphic user interfacefunctions, high-level resource management, high-level location services,and so forth. The frameworks/middleware 918 may provide a broad spectrumof other APIs that may be utilized by the applications 916 and/or othersoftware components/modules, some of which may be specific to aparticular operating system 902 or platform.

The applications 916 include built-in applications 938 and/orthird-party applications 940. Examples of representative built-inapplications 938 may include, but are not limited to, a contactsapplication, a browser application, a book reader application, alocation application, a media application, a messaging application,and/or a game application. Third-party applications 940 may include anapplication developed using the ANDROID™ or IOS™ software developmentkit (SDK) by an entity other than the vendor of the particular platform,and may be mobile software running on a mobile operating system such asIOS™, ANDROID™, WINDOWS® Phone, or other mobile operating systems. Thethird-party applications 940 may invoke the API calls 908 provided bythe mobile operating system (such as operating system 902) to facilitatefunctionality described herein.

The applications 916 may use built-in operating system functions (e.g.,kernel 922, services 924, and/or drivers 926), libraries 920, andframeworks/middleware 918 to create UIs to interact with users of thesystem. Alternatively, or additionally, in some systems, interactionswith a user may occur through a presentation layer, such as presentationlayer 914. In these systems, the application/component “logic” can beseparated from the aspects of the application/component that interactwith a user.

FIG. 10 is a block diagram illustrating components of a machine 1000,according to some example embodiments, able to read instructions from amachine-readable medium (e.g., a machine-readable storage medium) andperform any one or more of the methodologies discussed herein.Specifically, FIG. 10 shows a diagrammatic representation of the machine1000 in the example form of a computer system, within which instructions1010 (e.g., software, a program, an application, an applet, an app, orother executable code) for causing the machine 1000 to perform any oneor more of the methodologies discussed herein may be executed. As such,the instructions 1010 may be used to implement modules or componentsdescribed herein. The instructions 1010 transform the general,non-programmed machine 1000 into a particular machine 1000 programmed tocarry out the described and illustrated functions in the mannerdescribed. In alternative embodiments, the machine 1000 operates as astandalone device or may be coupled (e.g., networked) to other machines.In a networked deployment, the machine 1000 may operate in the capacityof a server machine or a client machine in a server-client networkenvironment, or as a peer machine in a peer-to-peer (or distributed)network environment. The machine 1000 may comprise, but not be limitedto, a server computer, a client computer, a personal computer (PC), atablet computer, a laptop computer, a netbook, a set-top box (STB), apersonal digital assistant (PDA), an entertainment media system, acellular telephone, a smart phone, a mobile device, a wearable device(e.g., a smart watch), a smart home device (e.g., a smart appliance),other smart devices, a web appliance, a network router, a networkswitch, a network bridge, or any machine capable of executing theinstructions 1010, sequentially or otherwise, that specify actions to betaken by machine 1000. Further, while only a single machine 1000 isillustrated, the term “machine” shall also be taken to include acollection of machines that individually or jointly execute theinstructions 1010 to perform any one or more of the methodologiesdiscussed herein.

The machine 1000 may include processors 1004, memory/storage 1006, andI/O components 1018, which may be configured to communicate with eachother such as via a bus 1002. In an example embodiment, the processors1004 (e.g., a central processing unit (CPU), a reduced instruction setcomputing (RISC) processor, a complex instruction set computing (CISC)processor, a graphics processing unit (GPU), a digital signal processor(DSP), an application-specific integrated circuit (ASIC), aradio-frequency integrated circuit (RTIC), another processor, or anysuitable combination thereof) may include, for example, a processor 1008and a processor 1012 that may execute the instructions 1010. The term“processor” is intended to include multi-core processors 1004 that maycomprise two or more independent processors (sometimes referred to as“cores”) that may execute instructions contemporaneously. Although FIG.10 shows multiple processors 1004, the machine 1000 may include a singleprocessor with a single core, a single processor with multiple cores(e.g., a multi-core processor), multiple processors with a single core,multiple processors with multiple cores, or any combination thereof.

The memory/storage 1006 may include a memory 1014, such as a mainmemory, or other memory storage, and a storage unit 1016, bothaccessible to the processors 1004 such as via the bus 1002. The storageunit 1016 and memory 1014 store the instructions 1010 embodying any oneor more of the methodologies or functions described herein. Theinstructions 1010 may also reside, completely or partially, within thememory 1014, within the storage unit 1016, within at least one of theprocessors 1004 (e.g., within the processor's cache memory), or anysuitable combination thereof, during execution thereof by the machine1000. Accordingly, the memory 1014, the storage unit 1016, and thememory of processors 1004 are examples of machine-readable media.

The I/O components 1018 may include a wide variety of components toreceive input, provide output, produce output, transmit information,exchange information, capture measurements, and so on. The specific I/Ocomponents 1018 that are included in a particular machine 1000 willdepend on the type of machine. For example, portable machines such asmobile phones will likely include a touch input device or other suchinput mechanisms, while a headless server machine will likely notinclude such a touch input device. It will be appreciated that the I/Ocomponents 1018 may include many other components that are not shown inFIG. 10. The I/O components 1018 are grouped according to functionalitymerely for simplifying the following discussion and the grouping is inno way limiting. In various example embodiments, the I/O components 1018may include output components 1026 and input components 1028. The outputcomponents 1026 may include visual components (e.g., a display such as aplasma display panel (PDP), a light emitting diode (LED) display, aliquid crystal display (LCD), a projector, or a cathode ray tube (CRT)),acoustic components (e.g., speakers), haptic components (e.g., avibratory motor, resistance mechanisms), other signal generators, and soforth. The input components 1028 may include alphanumeric inputcomponents (e.g., a keyboard, a touch screen configured to receivealphanumeric input, a photo-optical keyboard, or other alphanumericinput components), point-based input components (e.g., a mouse, atouchpad, a trackball, a joystick, a motion sensor, or other pointinginstrument), tactile input components (e.g., a physical button, a touchscreen that provides location and/or force of touches or touch gestures,or other tactile input components), audio input components (e.g., amicrophone), and the like.

In further example embodiments, the I/O components 1018 may includebiometric components 1039, motion components 1034, environmentalcomponents 1036, or position components 1038 among a wide array of othercomponents. For example, the biometric components 1039 may includecomponents to detect expressions (e.g., hand expressions, facialexpressions, vocal expressions, body gestures, or eye tracking), measurebiosignals (e.g., blood pressure, heart rate, body temperature,perspiration, or brain waves), identify a person (e.g., voiceidentification, retinal identification, facial identification,fingerprint identification, or electroencephalogram basedidentification), and the like. The motion components 1034 may includeacceleration sensor components (e.g., accelerometer), gravitation sensorcomponents, rotation sensor components (e.g., gyroscope), and so forth.The environmental components 1036 may include, for example, illuminationsensor components (e.g., photometer), temperature sensor components(e.g., one or more thermometer that detect ambient temperature),humidity sensor components, pressure sensor components (e.g.,barometer), acoustic sensor components (e.g., one or more microphonesthat detect background noise), proximity sensor components (e.g.,infrared sensors that detect nearby objects), gas sensors (e.g., gasdetection sensors to detection concentrations of hazardous gases forsafety or to measure pollutants in the atmosphere), or other componentsthat may provide indications, measurements, or signals corresponding toa surrounding physical environment. The position components 1038 mayinclude location sensor components (e.g., a GPS receiver component),altitude sensor components (e.g., altimeters or barometers that detectair pressure from which altitude may be derived), orientation sensorcomponents (e.g., magnetometers), and the like.

Communication may be implemented using a wide variety of technologies.The I/O components 1018 may include communication components 1040operable to couple the machine 1000 to a network 1037 or devices 1029via coupling 1024 and coupling 1022, respectively. For example, thecommunication components 1040 may include a network interface componentor other suitable device to interface with the network 1037. In furtherexamples, communication components 1040 may include wired communicationcomponents, wireless communication components, cellular communicationcomponents, Near Field Communication (NFC) components, Bluetooth®components (e.g., Bluetooth® Low Energy), Wi-Fi® components, and othercommunication components to provide communication via other modalities.The devices 1029 may be another machine or any of a wide variety ofperipheral devices (e.g., a peripheral device coupled via a USB).

Moreover, the communication components 1040 may detect identifiers orinclude components operable to detect identifiers. For example, thecommunication components 1040 may include Radio Frequency Identification(RFID) tag reader components, NFC smart tag detection components,optical reader components (e.g., an optical sensor to detectone-dimensional bar codes such as Universal Product Code (UPC) bar code,multi-dimensional bar codes such as Quick Response (QR) code, Azteccode, Data Matrix, Dataglyph, MaxiCode, PDF417, Ultra Code, UCC RSS-2Dbar code, and other optical codes), or acoustic detection components(e.g., microphones to identify tagged audio signals). In addition, avariety of information may be derived via the communication components1040, such as location via Internet Protocol (IP) geo-location, locationvia Wi-Fi® signal triangulation, location via detecting a NFC beaconsignal that may indicate a particular location, and so forth.

Glossary:

“CARRIER SIGNAL” in this context refers to any intangible medium that iscapable of storing, encoding, or carrying transitory or non-transitoryinstructions for execution by the machine, and includes digital oranalog communications signals or other intangible medium to facilitatecommunication of such instructions. Instructions may be transmitted orreceived over the network using a transitory or non-transitorytransmission medium via a network interface device and using any one ofa number of well-known transfer protocols.

“CLIENT DEVICE” in this context refers to any machine that interfaces toa communications network to obtain resources from one or more serversystems or other client devices. A client device may be, but is notlimited to, a mobile phone, desktop computer, laptop, PDAs, smartphones, tablets, ultra books, netbooks, laptops, multi-processorsystems, microprocessor-based or programmable consumer electronics, gameconsoles, set-top boxes, or any other communication device that a usermay use to access a network.

“COMMUNICATIONS NETWORK” in this context refers to one or more portionsof a network that may be an ad hoc network, an intranet, an extranet, avirtual private network (VPN), a local area network (LAN), a wirelessLAN (WLAN), a wide area network (WAN), a wireless WAN (WWAN), ametropolitan area network (MAN), the Internet, a portion of theInternet, a portion of the Public Switched Telephone Network (PSTN), aplain old telephone service (POTS) network, a cellular telephonenetwork, a wireless network, a Wi-Fi® network, another type of network,or a combination of two or more such networks. For example, a network ora portion of a network may include a wireless or cellular network andthe coupling may be a Code Division Multiple Access (CDMA) connection, aGlobal System for Mobile communications (GSM) connection, or other typeof cellular or wireless coupling. In this example, the coupling mayimplement any of a variety of types of data transfer technology, such asSingle Carrier Radio Transmission Technology (1×RTT), Evolution-DataOptimized (EVDO) technology, General Packet Radio Service (GPRS)technology, Enhanced Data rates for GSM Evolution (EDGE) technology,third Generation Partnership Project (3GPP) including 3G, fourthgeneration wireless (4G) networks, Universal Mobile TelecommunicationsSystem (UMTS), High Speed Packet Access (HSPA), WorldwideInteroperability for Microwave Access (WiMAX), Long Term Evolution (LTE)standard, others defined by various standard setting organizations,other long range protocols, or other data transfer technology.

“EPHEMERAL MESSAGE” in this context refers to a message that isaccessible for a time-limited duration. An ephemeral message may be atext, an image, a video, and the like. The access time for the ephemeralmessage may be set by the message sender. Alternatively, the access timemay be a default setting or a setting specified by the recipient.Regardless of the setting technique, the message is transitory.

“MACHINE-READABLE MEDIUM” in this context refers to a component, device,or other tangible media able to store instructions and data temporarilyor permanently and may include, but is not limited to, random-accessmemory (RAM), read-only memory (ROM), buffer memory, flash memory,optical media, magnetic media, cache memory, other types of storage(e.g., Erasable Programmable Read-Only Memory (EEPROM)) and/or anysuitable combination thereof. The term “machine-readable medium” shouldbe taken to include a single medium or multiple media (e.g., acentralized or distributed database, or associated caches and servers)able to store instructions. The term “machine-readable medium” shallalso be taken to include any medium, or combination of multiple media,that is capable of storing instructions (e.g., code) for execution by amachine, such that the instructions, when executed by one or moreprocessors of the machine, cause the machine to perform any one or moreof the methodologies described herein. Accordingly, a “machine-readablemedium” refers to a single storage apparatus or device, as well as“cloud-based” storage systems or storage networks that include multiplestorage apparatus or devices. The term “machine-readable medium”excludes signals per se.

“COMPONENT” in this context refers to a device, physical entity, orlogic having boundaries defined by function or subroutine calls, branchpoints, APIs, or other technologies that provide for the partitioning ormodularization of particular processing or control functions. Componentsmay be combined via their interfaces with other components to carry outa machine process. A component may be a packaged functional hardwareunit designed for use with other components and a part of a program thatusually performs a particular function of related functions. Componentsmay constitute either software components (e.g., code embodied on amachine-readable medium) or hardware components. A “hardware component”is a tangible unit capable of performing certain operations and may beconfigured or arranged in a certain physical manner. In various exampleembodiments, one or more computer systems (e.g., a standalone computersystem, a client computer system, or a server computer system) or one ormore hardware components of a computer system (e.g., a processor or agroup of processors) may be configured by software (e.g., an applicationor application portion) as a hardware component that operates to performcertain operations as described herein.

A hardware component may also be implemented mechanically,electronically, or any suitable combination thereof. For example, ahardware component may include dedicated circuitry or logic that ispermanently configured to perform certain operations. A hardwarecomponent may be a special-purpose processor, such as aField-Programmable Gate Array (FPGA) or an ASIC. A hardware componentmay also include programmable logic or circuitry that is temporarilyconfigured by software to perform certain operations. For example, ahardware component may include software executed by a general-purposeprocessor or other programmable processor. Once configured by suchsoftware, hardware components become specific machines (or specificcomponents of a machine) uniquely tailored to perform the configuredfunctions and are no longer general-purpose processors. It will beappreciated that the decision to implement a hardware componentmechanically, in dedicated and permanently configured circuitry, or intemporarily configured circuitry (e.g., configured by software) may bedriven by cost and time considerations. Accordingly, the phrase“hardware component” (or “hardware-implemented component”) should beunderstood to encompass a tangible entity, be that an entity that isphysically constructed, permanently configured (e.g., hardwired), ortemporarily configured (e.g., programmed) to operate in a certain manneror to perform certain operations described herein. Consideringembodiments in which hardware components are temporarily configured(e.g., programmed), each of the hardware components need not beconfigured or instantiated at any one instance in time. For example,where a hardware component comprises a general-purpose processorconfigured by software to become a special-purpose processor, thegeneral-purpose processor may be configured as respectively differentspecial-purpose processors (e.g., comprising different hardwarecomponents) at different times. Software accordingly configures aparticular processor or processors, for example, to constitute aparticular hardware component at one instance of time and to constitutea different hardware component at a different instance of time.

Hardware components can provide information to, and receive informationfrom, other hardware components. Accordingly, the described hardwarecomponents may be regarded as being communicatively coupled. Wheremultiple hardware components exist contemporaneously, communications maybe achieved through signal transmission (e.g., over appropriate circuitsand buses) between or among two or more of the hardware components. Inembodiments in which multiple hardware components are configured orinstantiated at different times, communications between such hardwarecomponents may be achieved, for example, through the storage andretrieval of information in memory structures to which the multiplehardware components have access. For example, one hardware component mayperform an operation and store the output of that operation in a memorydevice to which it is communicatively coupled. A further hardwarecomponent may then, at a later time, access the memory device toretrieve and process the stored output.

Hardware components may also initiate communications with input oroutput devices, and can operate on a resource (e.g., a collection ofinformation). The various operations of example methods described hereinmay be performed, at least partially, by one or more processors that aretemporarily configured (e.g., by software) or permanently configured toperform the relevant operations. Whether temporarily or permanentlyconfigured, such processors may constitute processor-implementedcomponents that operate to perform one or more operations or functionsdescribed herein. As used herein, “processor-implemented component”refers to a hardware component implemented using one or more processors.Similarly, the methods described herein may be at least partiallyprocessor-implemented, with a particular processor or processors beingan example of hardware. For example, at least some of the operations ofa method may be performed by one or more processors orprocessor-implemented components. Moreover, the one or more processorsmay also operate to support performance of the relevant operations in a“cloud computing” environment or as a “software as a service” (SaaS).For example, at least some of the operations may be performed by a groupof computers (as examples of machines including processors), with theseoperations being accessible via a network (e.g., the Internet) and viaone or more appropriate interfaces (e.g., an API). The performance ofcertain of the operations may be distributed among the processors, notonly residing within a single machine, but deployed across a number ofmachines. In some example embodiments, the processors orprocessor-implemented components may be located in a single geographiclocation (e.g., within a home environment, an office environment, or aserver farm). In other example embodiments, the processors orprocessor-implemented components may be distributed across a number ofgeographic locations.

“PROCESSOR” in this context refers to any circuit or virtual circuit (aphysical circuit emulated by logic executing on an actual processor)that manipulates data values according to control signals (e.g.,“commands,” “op codes,” “machine code,” etc.) and which producescorresponding output signals that are applied to operate a machine. Aprocessor may, for example, be a CPU, a RISC processor, a CISCprocessor, a GPU, a DSP, an ASIC, a RFIC, or any combination thereof. Aprocessor may further be a multi-core processor having two or moreindependent processors (sometimes referred to as “cores”) that mayexecute instructions contemporaneously.

“TIMESTAMP” in this context refers to a sequence of characters orencoded information identifying when a certain event occurred, forexample giving date and time of day, sometimes accurate to a smallfraction of a second.

Changes and modifications may be made to the disclosed embodimentswithout departing from the scope of the present disclosure. These andother changes or modifications are intended to be included within thescope of the present disclosure, as expressed in the following claims.

What is claimed is:
 1. A method comprising: retrieving, by one or moreprocessors, a first content item; obtaining a first view count for thefirst content item; determining that the first view count corresponds totrending content; and presenting the first content item to a user in apresentation arrangement of a graphical user interface with a firstindication of the first view count, the first indication having a firstvisual attribute representing trending content.
 2. The method of claim1, further comprising: retrieving a second content item; obtaining asecond view count for the second content item; determining that thesecond view count corresponds to popular content; and presenting thesecond content item to the user in the presentation arrangement with asecond indication of the second view count, the second indication havinga second visual attribute representing popular content, the secondvisual attribute being different from the first visual attribute.
 3. Themethod of claim 2, wherein the first and second content items arepresented simultaneously with the first and second indications.
 4. Themethod of claim 1, wherein the first view count is updated dynamicallyas the user browses content items in the presentation arrangement. 5.The method of claim 1, further comprising: while presenting the firstcontent item, receiving a user request to scroll a display to reveal asecond content item; determining that a second view count associatedwith the second content item corresponds to popular content; and inresponse to determining that the second view count corresponds topopular content, when the display is scrolled to reveal the secondcontent item, generating a first animation of a second indication torepresent the second view count associated with the second content. 6.The method of claim 5, further comprising: determining that a third viewcount associated with a third content item corresponds to trendingcontent; and in response to determining that the third view countcorresponds to trending content, when the display is scrolled to revealthe third content item, generating a second animation of the thirdindication to represent the third view count associated with the thirdcontent.
 7. The method of claim 6, wherein the first animationgraphically depicts the second indication as coming into view in thedisplay once, and wherein the second animation graphically depicts thethird indication as coming into view in the display twice.
 8. The methodof claim 7, wherein when the second graphically depicts the thirdindication as coming into view in the display a first time, the thirdindication presents the third view count, and when the secondgraphically depicts the third indication as coming into view in thedisplay a second time, the third indication presents an update to thethird view count.
 9. The method of claim 1, further comprising:generating the first view count for the first content item byaccumulating a number of views of the first content item within aspecified time interval.
 10. The method of claim 9, wherein the numberof views is accumulated by: determining that a given user has viewed agiven number of a plurality of sequential segments of the first contentitem; and determining that the given number of segments the given userhas viewed exceeds a threshold.
 11. The method of claim 9, wherein thenumber of views is accumulated by: receiving a request from a given userto view the first content item; presenting a first segment of sequentialsegments of the first content item to the given user; while presentingthe first segment, receiving input from the given user to access anadjacent second segment; and incrementing the number of views inresponse to receiving the input from the given user.
 12. The method ofclaim 1, wherein the first content item is a first episode in a seriesof episodes of a season, and wherein the first view count corresponds tonumber of views of the first episode.
 13. The method of claim 12,further comprising providing a second indication of a second view countrepresenting a number of views of all the episodes in the season,wherein the second view count is incremented whenever a given user viewseach of the episode in the season.
 14. The method of claim 1, whereindetermining that the first view count corresponds to trending contentcomprises determining that the first view count is greater than viewcounts of a plurality of other content items published within aspecified period of time.
 15. The method of claim 14, furthercomprising: computing a second view count for the first content itemafter a specified period of time from when the first content item hasbeen made available for consumption on a messaging application;retrieving an average view count threshold; and determining that thefirst view count corresponds to trending content in response todetermining that the second view count exceeds the average view countthreshold.
 16. The method of claim 15, wherein the average view countthreshold is computed as a function of a percentage above a rollingaverage of content items made available within the specified period oftime.
 17. The method of claim 1, determining that the first view countcorresponds to trending content comprises determining that the firstview count is less than a threshold percentage of all content itemsdetermined to be associated with a trending view count.
 18. The methodof claim 1, further comprising: maintaining the first view count asbeing trending for a specified period of time after determining that thefirst view count corresponds to trending content; and re-evaluatingwhether the first view count is trending after the specified period oftime.
 19. A system comprising: one or more processors configured toexecute instructions stored in memory for performing operationscomprising: retrieving a first content item; obtaining a first viewcount for the first content item; determining that the first view countcorresponds to trending content; and presenting the first content itemto a user in a presentation arrangement of a graphical user interfacewith a first indication of the first view count, the first indicationhaving a first visual attribute representing trending content.
 20. Anon-transitory computer-readable medium comprising non-transitorycomputer-readable instructions that, when executed by one or moreprocessors, perform operations comprising: retrieving a first contentitem; obtaining a first view count for the first content item;determining that the first view count corresponds to trending content;and presenting the first content item to a user in a presentationarrangement of a graphical user interface with a first indication of thefirst view count, the first indication having a first visual attributerepresenting trending content.